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NEW TRUCK STOP TELEVISION NETWORK LAUNCHED: SHELL OIL COMPANY, TIME WARNER MAGAZINE, AND SPORTS ILLUSTRATED AMONG CHARTER ADVERTISERS

 NEW TRUCK STOP TELEVISION NETWORK LAUNCHED: SHELL OIL COMPANY, TIME WARNER MAGAZINE, AND SPORTS ILLUSTRATED AMONG CHARTER ADVERTISERS
 WASHINGTON, Oct. 22 /PRNewswire/ -- The American Transportation Television Network (NASDAQ: ATTNF), the nation's only television news and information network to serve the trucking industry, announced that it has begun broadcasting to approximately 50 of the 300 truck stops that have joined the truck stop network with the balance scheduled to come on line before the year end. The company also announced it has leased nearly $1 million worth of television production equipment and expects to sign contracts to acquire another $4 million of equipment and satellite dishes to ultimately serve over 2,000 truck stops coast-to- coast.
 According to Steve Cohen, chief executive officer of the company, the network caters to the 3.5 million long haul truck drivers who are on the road daily and who spend $25 billion a year at truck stops. National Advertisers, Shell Oil Company, Time Warner, Sports Illustrated, Schneider Trucks and Igloo are among the network's first major advertisers.
 The network is broadcasting six hours each night, five nights a week, news, sports and entertainment programming in addition to special events such as, the third presidential debate which was broadcast by the network on Monday night.
 -0- 10/22/92
 /CONTACT: Jay Reid, 403-260-0340, or Michelle Sotnikow of Howard Bronson & Company, 212-867-6160, both for American Transportation Television Network/
 (ATTNF) CO: American Transportation Television Network ST: District of Columbia IN: ENT SU: PDT


CK-SM -- NY057 -- 3501 10/22/92 11:18 EDT
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Publication:PR Newswire
Date:Oct 22, 1992
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