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NEW TRAINING TOOL USED TO OVERCOME LOW COMPUTER PRODUCTIVITY

 CLEVELAND, June 14 /PRNewswire/ -- The contradiction of multi- billion dollar investments in computers, with little or no productivity gains to show for it, is caused by chronically ineffective training programs, according to one industry observer. And the economic restructuring taking place today is aggravating the problem.
 Ed Schnell, a veteran of the computer industry and president of Integrated Applications, Inc., a computer products firm, says the issue of computer underutilization is a major reason for the computer industry's lackluster growth rates.
 "CEOs today are asking me, 'Where are the productivity gains the computer revolution promised?' The industry is excited about the recent introduction of Intel's super-fast Pentium microprocessor. But executives have questions. If their employees aren't fully utilizing the '486-based computers and the new software they purchased for employees just last year, why should they spend thousands or millions more now on even more powerful systems?" said Schnell.
 Schnell's company now produces a training tool called Iadat(R) that was designed to compensate for training problems caused by these factors:
 -- the growth of decentralized computing makes training difficult,
 -- companies that are downsizing have fewer professional trainers,
 -- downsizing also squeezes employees' work schedules, leaving less time for training sessions,
 -- with different backgrounds and educational levels, people need to learn at different paces. This makes traditional classroom training programs less effective,
 -- new hardware and software product introductions and upgrades make it hard to keep employees' skills current.
 Underscoring the problem, Schnell said, was a recent Arthur Andersen/Computerworld survey of top executives in which fewer than half think their investments in computer technology are paying off. An MIT study also showed in many cases computerization actually resulted in reduced productivity.
 Schnell experienced these training problems first-hand. After he saw many of his customers seriously underutilizing the systems sold by his firm, he developed Iadat. Iadat is an audio-cassette-based training device that uses sight, sound and touch to help his own customers overcome these poor training patterns.
 Schnell is now marketing it to other companies that experience the same difficulty in teaching thousands of workers how to use new technology and systems that frequently change or are replaced.
 Schnell calls Iadat an inexpensive, interactive way to train workers rapidly, without requiring the prohibitive expense of flying professional trainers to company sites all over the country.
 "As with so many initiatives, the strategy is sound but the execution is flawed. Using computers as a competitive advantage is a proven tactic. However, for too many companies, faulty execution due to inadequate training sabotages the original concept," said Schnell.
 For a free booklet, "Six Steps for Computer Training Programs That Work," call Integrated Applications, Inc., 800-637-7890.
 -0- 6/14/93
 /EDITOR'S NOTE: Photos and interviews are available./
 /CONTACT: Joel Goldstein, president of Goldstein Group Communications, 216-398-0030, for Integrated Applications, Inc.; or Ed Schnell, president of Integrated Applications, Inc., 800-637-7890/


CO: Integrated Applications, Inc. ST: Ohio IN: CPR SU: PDT

KL -- CLFNS2 -- 1380 06/14/93 07:32 EST
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Date:Jun 14, 1993
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