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 AUSTIN, Texas, April 1 /PRNewswire/ -- The Clinton administration says that making our nation's small- to medium-sized enterprises more competitive will give our economy a boost. How can this be accomplished? An essential first step is to help them better understand the many business ce?pts that are critical to a successful strategy.
 We could give them all an MBA education, right? Obviously this isn't possible, however, there is an alternative. An innovative personal computer software product, Business Insight, brings the knowledge of many different business strategy experts to the manager responsible for defining business and marketing strategy.

A Proven Approach
 The product has been evaluated by some of the nation's leading experts on marketing strategy giving it excellent reviews. For example, Philip Kotler, Distinguished Professor of International Marketing, Northwestern University, said:
 "Business Insight not only gives insight into the marketing side of the business, but into the company's total business. One can hardly fail to spot problems and opportunities in submitting their business situation to the disciplined appraisal provided by Business Insight."
 Randy Ziegenhorn owner of a small wholesale seed business attributes a rapid and significant growth in sales after using Business Insight to improve his strategy and said, "Business Insight should be a required piece of software for any small business owner."

Why is it Different?
 Managers regularly review their financials down to the last comma, but often ignore the factors that lead to the financials. Business Insight helps the manager evaluate environmental influences, market segmentation, competitor activities, distribution channels, prospect characteristics, advertising forms and hundreds of other factors. This leads to the development of a high level strategy (cost leadership, differentiation or focus) and within one of those -- a specific strategy for pricing and promotion.

Some of the benefits of using Business Insight are:
 1. Identification of risks and rewards associated with new product
 or service offerings
 2. Comparison of alternative business strategies
 3. Evaluating competitors strategies
 4. An educational tool for management personnel
 The latest version of Business Insight was released on April 1, 1993. It is available for MS-DOS or Windows users on IBM compatible computers. Priced at $495 it can be purchased directly from Business Resource Software, Inc. 2013 Wells Branch Parkway No. 305 Austin, Texas 78728 (800-423-1228) or by contacting your software dealer.
 -0- 4/1/93
 /CONTACT: James Brawner, Marketing Director for Business Resource Software, 512-251-7541, or fax, 512-251-4401/

CO: Business Resource Software, Inc. ST: Texas IN: CPR SU:

PS -- NY002 -- 1797 04/01/93 06:00 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 1, 1993

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