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NEW SURVEY INDICATES RETAILERS WANT ALL CASSETTES COPY PROTECTED, MANY WILL PURCHASE MORE OF COPY PROTECTED TITLES

 NEW SURVEY INDICATES RETAILERS WANT ALL CASSETTES COPY PROTECTED,
 MANY WILL PURCHASE MORE OF COPY PROTECTED TITLES
 MOUNTAIN VIEW, Calif., Jan. 14 /PRNewswire/ -- Video specialty stores strongly support copy protection for videocassettes and Pay- Per-View programs, according to a recent survey conducted by Macrovision Corp.
 Over 90 percent of the 520 video specialty store respondents to the mail survey reported they would like all videocassettes copy protected, and 62 percent reported they would purchase an average of 19 percent more of a title if they knew it was copy protected. Eight out of 10 reported they would prefer that manufacturers spend 10 cents per cassette on copy protection vs. other marketing/promotional programs.
 The survey, whose final phase was completed in December, generated a 33 percent response rate from the 1,574 video store decision-makers to whom it was sent. The survey was accompanied by a one page cover letter which provided background information on consumer copying and copy protection technology.
 "More and more, video retailers see copy protection as a way to extend the 'legs' of their titles, to extend the period over which a title generates repeat rentals and substantial revenues," said Bill Krepick, vice president of Sales and Marketing for Macrovision. "There is a clear opportunity for home video companies to generate more sales by informing video retailers during the solicitation period which cassettes are copy protected."
 Eighty-eight percent of the respondents reported they wanted home video companies to inform them which cassettes are copy protected. Ninety-six percent said they would like home video companies to copy protect their Pay-Per-View programs.
 "Retailers were quite vocal when it came to copy protection for Pay-Per-View programs," said Krepick. "They think it's only fair that copy protection be extended to Pay-Per-View."
 As a result of several video retailer surveys, Macrovision has developed a database of several hundred decision-makers representing over 500 video stores who say they will purchase more of copy protected titles. The database, and the survey results can be obtained from Macrovision at no charge by calling Regina Sousa at 415-691-2919.
 Macrovision develops technologies for the protection of video information from unauthorized copying and unauthorized viewing. The company provides products and services for the home video, cable, satellite and corporate communications markets. Macrovision has field offices in New York, London, and Tokyo, with corporate offices in Mountain View.
 -0- 1/14/92
 /CONTACT: Bill Krepick of Macrovision, 415-691-2900/ CO: Macrovision ST: California IN: ENT SU:


RM -- SJ001 -- 9388 01/14/92 09:03 EST
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Publication:PR Newswire
Date:Jan 14, 1992
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