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NEW STATEWIDE PROGRAM MAKES LEARNING TO SKI EASY AND AFFORDABLE

 NEW STATEWIDE PROGRAM MAKES LEARNING TO SKI EASY AND AFFORDABLE
 HARBOR SPRINGS, Mich., Nov. 27 /PRNewswire/ -- Twenty-two ski facilities across Michigan have joined together with Michigan McDonald's restaurants and Coca-Cola Classic to offer an exciting and affordable program to introduce beginners to the sport of skiing.
 Called "Discover Michigan Skiing," the package includes a 90-minute lesson, ski rental equipment and an all-day beginner-area ski lift pass. It will be offered Jan. 6 through Jan. 31, 1992.
 The price is $20 for adults and $10 for children 7 to 14 years of age. Jim Bartlett, president of the Michigan Ski Industries Association (MSIA) and general manager of Nubs Nob, said that the lesson normally covers basic maneuvering on skis, stopping, turning, riding the lifts, ski slope etiquette and getting up from a fall.
 To sign up, interested participants must have a "Discover Michigan Skiing Value Voucher." They are available at all 350 Michigan McDonald's restaurants across the state with the purchase of a medium Coca-Cola Classic and also at participating MSIA ski retail shops. The Voucher lists the ski facilities involved in the program and will be available until supplies run out, which McDonald's estimates will be approximately mid-December.
 Information on "Discover Michigan Skiing" is being broadcast, via McDonald's commercials, on radio stations statewide. Also 300,000 McDonald's tray liners explain the program, as do register-topper signs in McDonald's stores.
 In addition to the lesson, ski rental equipment and beginner-area lift ticket, everyone who completes the program will also receive a coupon valid for $20 off the purchase of $100 or more of ski-related merchandise at participating MSIA ski shops.
 'DISCOVER MICHIGAN SKIING'
 PARTICIPATING SKI RETAILERS
 Bittersweet Ski Resort, Otsego
 Boyne Highlands, Harbor Springs
 Boyne Mountain, Boyne Falls
 Caberfae Ski Resort, Cadillac
 Cannonsburg Ski Area, Cannonsburg
 Crystal Mountain Resort, Thompsonville
 Hidden Valley Resort, Gaylord
 The Homestead Resort, Glen Arbor
 Indianhead Mountain/Bear Creek Resort, Wakefield
 Mt. Brighton Ski Area, Brighton
 Mt. Holly Ski Area, Holly
 Nubs Nob Ski Area, Harbor Springs
 Pine Knob Resort, Clarkston
 Pine Mountain Lodge, Iron Mountain
 Riverview Highlands, Riverview
 Shanty Creek - Schuss Mountain Resort, Bellaire
 Snow Snake Mountain, Harrison
 Sugar Loaf Resort, Cedar
 Swiss Valley Ski Area, Jones
 Sylvan Resort, Gaylord
 Timber Ridge Ski Area, Gobles
 PARTICIPATING RETAILERS
 Bahnhof Sports, Petoskey, Nubs Nob, Gaylord
 Bavarian Village Ski Shops, Birmingham, Bloomfield Hills, Farmington
 Hills, East Lansing, Grand Rapids, Sugar Loaf, Traverse City,
 Mount Clemens, Ann Arbor, Dearborn Heights, Flint, Novi, Grosse
 Pointe Woods
 Bill & Paul's Sporthaus, Grand Rapids
 Boyne Sports, Boyne Mountain, Boyne Highlands, Petoskey
 Casanovas Pro Shop, Indianhead Mountain Resort
 Chairlift Ski Shop, Mount Brighton
 Don Orr Ski and Beach Haus, Traverse City
 Don Thomas Sporthaus, Bloomfield Hills
 Donn's Ski Haus, Waterford
 Highlands Ski Shop, Riverview Highlands
 KP's Ski Gear, Crystal Mountain
 Lee's, Kalamazoo
 Metro Ski & Sports, Grosse Pointe Woods
 Mountain Town Ski & Bike, Mount Pleasant
 Mt. Holly Chalet Shop, Mount Holly
 Nichols Ski and Sports, Dearborn
 Norm's Ski Shop, Greenville
 The Outfitter, Harbor Springs
 Pine Knob Ski Shop, Pine Knob
 Pro Sports, Shanty Creek - Schuss Mountain Resort
 Schummer's Ski Shop, Grosse Pointe
 The Skamp Shop, Grand Rapids
 The Ski Loft, Charlotte
 Snowberry Ski Shop, Bittersweet Ski Resort
 The Stable of Saginaw, Saginaw
 Sun-N-Snow Ski Shop, Cadillac
 Sun & Snow Sports, Ann Arbor
 Sunrise Sports, Flint
 Swiss Valley Ski Shop, Swiss Valley Ski Area
 -0- 11/27/91
 /CONTACT: Michele MacWilliams of Metro Media Associates, 313-332-5050, for Michigan Ski Industries Association/ CO: Michigan Ski Industries Association; Michigan McDonald's ST: Michigan IN: LEI SU:


KK-SB -- DE012 -- 7791 11/27/91 14:21 EST
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Publication:PR Newswire
Date:Nov 27, 1991
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