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NEW PUBLICATION FOR TECHNOLOGY TRANSFER

 VIENNA, Va., Aug. 3 /PRNewswire/ -- Addressing one of the Clinton administration's most important initiatives, TechNews Inc. has introduced Technology Transfer Business. The focus of this new quarterly magazine, from the publishers of Washington Technology, is to build profitable partnerships between private sector users and technology developers in federal laboratories and universities.
 Technology transfer is a critical issue in an age when shrinking budgets are shifting priorities for our nation's research and development base. Federal R&D accounts for more than $75 billion of the total U.S. R&D expenditure of $150 billion, experts estimate.
 "The journey from the enormous resources in federal, university and corporate research facilities to the commercial marketplace can be long and complicated," said John Sanders, founder of Technology Transfer Business. "We want to post the signs, remove the roadblocks and pave the way along this critical path."
 To do that Technology Transfer Business focuses on practical applications, such as case studies of successful commercial technology transfers, with interviews with practitioners on both sides of the process.
 "Many of the barriers to commercialization of new technology are cultural rather than technical or legal," Esther Smith, editor, said. "Our market-driven perspective will excite the climate for technology transfer and ultimately improve the competitiveness of the United States. Technology Transfer Business puts the vast technology resources of our nation in the hands of the private sector, enabling industry to produce marketable products faster."
 Technology Transfer Business, with a circulation of 50,000, covers technology transfer across a spectrum of industries including biotechnology, aerospace/defense conversion, energy, manufacturing, environment and information technology. In addition, Technology Transfer Business covers management issues as well as industrial and economic policy matters.
 Technology Transfer Business was brought to life by TechNews founders Esther Smith and John Sanders. Seeing a void in the transfer area, they seized the initiative and applied their experience and resources in technology business publishing, as well as the very successful staff of Washington Technology and Washington Technology Almanac, and began regular publication of Technology Transfer Business in December 1992.
 To further the dialogue between government, academia and industry on technology transfer initiatives, Smith and Sanders recently chartered the Association of Technology Business Councils, with a membership of more than 35 member councils nationwide, representing 6,000 technology companies as well as universities, laboratories and state and local government agencies. With that charter, Technology Transfer Business becomes the official publication of the Association of Technology Business Councils.
 Mike DeSimone was named publisher of Technology Transfer Business in June 1993. Senior editors for the magazine are Lucy Reilly, Brett Berlin, Anne Keatley Solomon and Michael Marks.
 DeSimone has been a leader in the Washington publishing business for more than 30 years. Previously, he was with The Washingtonian Magazine for 17 years, followed by 13 years as publisher of Regardie's Magazine. He is excited by the opportunity for a third start-up enterprise in this dynamic marketplace.
 -0- 8/3/93
 /CONTACT: Mike DeSimone, publisher, Technology Transfer Business, 703-848-2800, ext. 133/


CO: TechNews Inc. ST: Virginia IN: PUB CPR SU: PDT

KD-TW -- DC007 -- 8830 08/03/93 10:53 EDT
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Date:Aug 3, 1993
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