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NEW PROFILE PUTS WEIGHT IN THE 'HEALTH PICTURE'; PRODUCT UNVEILED AT AMERICAN DIETETIC ASSOCIATION ANNUAL MEETING EXHIBITION IN DC

NEW PROFILE PUTS WEIGHT IN THE 'HEALTH PICTURE'; PRODUCT UNVEILED AT
 AMERICAN DIETETIC ASSOCIATION ANNUAL MEETING EXHIBITION IN DC
 WASHINGTON, D.C., Oct. 19 /PRNewswire/ -- A visually motivating health risk appraisal that puts weight in the context of overall health is being unveiled this week at the Washington D.C. Convention Center. The HMR Risk Factor Profile is being presented by Health Management Resources (HMR), a national preventive healthcare company. HMR developed this self-instructional HMR Risk Factor Profile in 1985 for exclusive use in its weight management program. Now, due to demand, the company is offering the Profile on a wide-spread basis.
 "We want to make the Profile available to those looking for an effective health assessment that doubles as a teaching tool. Our Profile is constantly updated with the latest research from the health and nutrition fields, making it highly effective and motivating for people to make healthy lifestyle changes," says Valerie Brinkman-Kaplan, M.S., R.D., nutrition research coordinator for HMR. Health Profile Charts Improvements
 Since weight is associated with virtually every health risk, each participant receives their first Profile as they enter the weight loss program. The Profile is a graphic display that measures 16 medical and lifestyle risk factors. It shows the interrelationship among weight, lifestyle habits, and other medical risks. Along with the Profile, each participant receives a personalized, comprehensive health report. This report not only describes each health risk factor in detail, but offers specific, individualized recommendations for lifestyle changes that can have the greatest impact on their health.
 After the weight loss phase of the program, each participant receives a second profile showing improvements in their health. Linda Luecke, a patient who lost 97 pounds said, "As soon as I saw the drop in my cholesterol and blood pressure and went off my medications, I realized the necessity of keeping my weight off and sticking to the program."
 Brinkman-Kaplan says, "Participants in our program see for themselves that the behaviors they practice for weight loss and weight maintenance are the same behaviors that can lead to a longer, healthier life." She adds that, "These behaviors include increasing physical activity, reducing the amount of fat in the diet, and increasing consumption of fruits and vegetables."
 -0- 10/19/92
 /CONTACT: Maria Bliss of Health Management Resources, 617-357-9876/ CO: Health Management Resources ST: District of Columbia IN: HEA SU:


DD -- NE003 -- 1322 10/19/92 07:59 EDT
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Date:Oct 19, 1992
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