Printer Friendly

NEW PROFESSIONAL ORGANIZATION SUPPORTS IN-STORE BRANCH BANKERS In-Store Bankers Alliance (ISBA) to Serve as National Resource Network

 ATLANTA, Jan. 27 /PRNewswire/ -- Bankers operating branches in the non-traditional retail environment will soon be able to tap into a national network for support and success strategies -- the In-Store Bankers Alliance, or ISBA.
 Atlanta-based International Banking Technologies (IBT) has announced its plans to organize the ISBA to address the special needs of financial institutions with in-store branches. IBT estimates there are currently more than 1,500 such branches operating in the United States.
 As financial institutions that have dared to establish a branch in a supermarket have found, the dynamics of the retail environment are in no way similar to a traditional brick and mortar branch. The special needs of in-store bankers are often regarded as foreign within a financial institution. In-store bankers present traditional bank marketing managers and other support staffs with challenging requests that they are frequently not able to fulfill.
 As ISBA members, in-store bankers will be associated with a national information network that can address all issues related to successfully operating a branch in a retail store. The ISBA will be a single source that will equip members with necessary in-store banking tools such as:
 -- in-store branch sales training and, more specifically, in-aisle sales instruction;
 -- annual marketing promotions plans to maximize in-store sales opportunities;
 -- staffing models to ensure that coverage is sufficient at peak shopping hours;
 -- high-impact branch signage and graphics that target supermarket shoppers;
 -- resource manuals that address in-store operations, human resources, and employee incentive programs;
 -- written recommendations, based on annual branch inspections, on improving the in-store program and facility; and
 -- practical in-store banking applications in the form of newsletters and other timely publications.
 IBT Executive Vice President John W. Garnett has worked with financial institutions and food retailers to establish in-store branching programs since 1985. He said that the formation of a national coalition for in-store bankers will strengthen the in-store banking industry and contribute to its long-term success and growth.
 Garnett also said that while the concept of in-store banking appears simple, execution is another matter. "Unfortunately, some bankers believe that all it requires to succeed at in-store banking is a facility with a teller line, employees, and forms and starter checks to open accounts," said Garnett. "But without proper sales training, a retail-driven marketing program, an accurate determination of staffing levels and a strong commitment from senior management, it is highly doubtful that an in-store branch will achieve profitability."
 In-store banking veteran and Union Bank of California Director Emeritus James R. Gibson said that an entity like the ISBA should guarantee consumers continued one-stop shopping and banking convenience. "Operating in-store branches is a definite challenge but also a necessity, in my opinion, because customers demand convenient hours and locations from their bank," said Gibson.
 "Having been in the in-store banking trenches myself, I know how critical it is to set up in-store branches using a totally different set of guidelines," said Gibson. "Banks and savings institutions that try to operate supermarket branches like traditional branches are choosing to ignore what experts have prescribed for years, and they may ultimately fail." During Gibson's tenure as Union Bank vice chairman and director, he championed the bank's in-store branching program, which has grown to 23 Ralphs Grocery locations in Southern California.
 Financial institutions currently implementing IBT's in-store branching program are automatically part of the ISBA network. Others may receive ISBA membership information by calling Kim Chimene, IBT director of Marketing, 404-279-4441.
 -0- 1/27/93
 /CONTACT: Kim Chimene, director of Marketing of International Banking Technologies, 404-279-4441/


CO: In-Store Bankers Alliance; International Banking Technologies ST: Georgia IN: FIN SU:

BR-RA -- AT012 -- 9784 01/27/93 15:11 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 27, 1993
Words:602
Previous Article:NUEVO ACQUIRES INTERESTS IN THE AUSTIN CHALK FOR $5.7 MILLION
Next Article:NIPSCO INDUSTRIES SUBSIDIARY TO PURCHASE A CONTROLLING STOCK INTEREST IN TRIUMPH NATURAL GAS, INC.
Topics:


Related Articles
BANK SOUTH ANNOUNCES DELIVERY SYSTEM ENHANCEMENTS 'TOMORROW'S DELIVERY SYSTEM TODAY'
CREATING A RETAIL SALES CULTURE AND SELLING INVESTMENTS TOP SUPERMARKET BANKERS' LIST OF HOT TOPICS
BANK SOUTH ANNOUNCES METRO DELIVERY SYSTEM; PRESENCE BOOSTED IN COBB, FAYETTE COUNTIES, PENDING BARNETT TRANSACTION
BANK SOUTH ANNOUNCES AGREEMENT TO SELL OFFICES LOCATED IN WASHINGTON COUNTY
WHAT CAN BAKERS TEACH BANKERS?
NATIONSBANK ANNOUNCES 10 WINN-DIXIE LOCATIONS
Wells Fargo Announces Major Colorado Safeway Branch Rollout
In-Store Bank Branch Profitability: It's Up to Management, Report Says.
NationsBank's Banking Center Closings.
Bankers back youth efforts. (Service Salute).

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters