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NEW PRODUCT HELPS YOUNG CHILDREN ADJUST TO SEPARATIONS FROM PARENTS

NEW PRODUCT HELPS YOUNG CHILDREN ADJUST TO SEPARATIONS FROM PARENTS
 NEW YORK, Feb. 12 /PRNewswire/ -- A new product introduced at the Javits Center Toy Fair this week (Feb. 14-17) helps ease young children's anxieties when they are temporarily separated from their parents.
 Close At Hand Wristband(TM), designed by k.t. kids co. for children ages three to eight, is a locket-on-a-wristband that lets children take a little bit of home with them wherever they go. The one-piece container and wristband can hold a small photograph and "things," such as a note from mom or dad, lunch money, video tokens, a telephone number or other small treasures. The soft plastic wristband fastens easily with strips of velcro and comes in bubble gum pink and royal blue.
 Close At Hand Wristband includes a four-color picture book that tells a story about Jake, a boy who overcomes his fears about starting school by finding security with his wristband.
 Accessory packages of removable "Learning Lids" are also available. The lids, which snap onto the top of the wristband container, come in theme packages of seven depicting animals, days of the week, holidays and modes of transportation (car and plane).
 Close At Hand Wristband creators Kim Gregory and Theresa Marks developed the product to assist parents in helping their young children cope with major changes. Both women have children ranging in age from two to seven.
 "Theresa and I know the guilt and anxiety that parents feel when leaving on a business trip or sending their child off to day care or school for the first time," said Gregory. "After reading the Close At Hand book together, it's easier for parents and children to talk about their feelings and fears. The wristband gives children a measure of comfort once they leave home, and it's subtle -- it's more socially acceptable than carrying a security blanket or teddy bear."
 Marks noted that most parents carry pictures of their children in their wallets and keep photographs in their offices, but children are sent to school or elsewhere with nothing to remind them of home and loved ones. "Going alone into new situations can be frightening for youngsters -- especially pre-schoolers," said Marks. "Close At Hand Wristband is a comfort item that helps a child feel more secure and connected to his parents or other loved ones."
 Close At Hand Wristband is ideal for any situation when children must undergo temporary change in their lives, including hospital stays, overnight visits with friends or relatives, parent business trips, day care and school.
 Although Gregory and Marks designed Close At Hand Wristband to help children deal with separation fears, they soon discovered that it had many other uses. "We noticed how creative kids could be with the product, in essence using it as a mini-wallet for photos and money," said Gregory.
 The product is especially useful for families with both parents working, for single-parent households and for grandparents who want to give a valued gift.
 Close At Hand Wristband retails for $10.98. The accessory Learning Lids are $3.98 for a package of seven. The products will soon be available in book, gift, department and educational supply stores throughout the country. Also, they may be purchased directly from the manufacturer. To order, call 800-475-1108.
 Based in San Diego, k.t. kids co. was founded in 1989 by partners Gregory and Marks. The company creates and markets products designed to make life easier for parents and their children.
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 /EDITOR'S NOTE: Color slides and black and white photos are available. San Diego residents Kim Gregory and Theresa Marks are available for interviews. For art or to arrange interviews, contact Nancy Griffin at 619-433-3150/
 /CONTACT: Theresa Marks of k.t. kids co., 619-435-2508; or Nancy Griffin of Nancy Griffin Public Relations, 619-433-3150, for k.t. kids co./ CO: k.t. kids co. ST: California, New York IN: SU: PDT


EH-JL -- SD002 -- 9104 02/12/92 09:05 EST
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Date:Feb 12, 1992
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