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NEW OWNER REVAMPS STATION PROGRAMMING TO ALL-NEWS FORMAT

 NEW OWNER REVAMPS STATION PROGRAMMING TO ALL-NEWS FORMAT
 SAGINAW, Mich., May 4 /PRNewswire/ -- Radio listeners in the area


are now able to get news 24 hours a day, seven days a week by tuning in WUNI (AM 1440). Under the new ownership of Saginaw Bay Broadcasting Corporation, the station will broadcast CNN Headline News via satellite.
 "This is exclusive to the area," said Joseph Mengden, station CEO. "Local news, weather and traffic conditions will be broadcast from our electronic newsroom twice each hour and we will focus on community happenings and events."
 Programming will also target special-interest groups. Central Michigan's vast agricultural audience will be able to get the farm news from the Tribune Radio Network, including the National Farm Report and Farming America, in addition to market reports throughout the day.
 The station also will exclusively carry the Michigan State University football and basketball games. Selected hockey events will also be aired.
 Saginaw Bay Broadcasting Corporation is the brainchild of Mengden, a Detroit investment counselor, and Chuck Daugherty, a radio and television veteran.
 "We're bringing excitement to the area with all news, all the time," said Daugherty. "You can dial 1440 CNN Headline News anytime, anywhere ... from your car, your patio, your boat, your home."
 Daugherty is president and general manager of WUNI. His broadcast career was launched in Detroit and he has worked for stations in New York, Los Angeles, Chicago and San Diego.
 Doug Smith, a former award-winning CNN anchor in Atlanta, is WUNI's news director. Sports director for the station is WNEM-TV-5 weekend sports anchor and reporter Todd Arner.
 Lee Monday is the station's production and promotions director.
 The station, at 3071 Bay Road, has a new, all-digital, computerized studio. "It is the most modern in Michigan," said Mengden.
 WUNI-1440 AM Radio reaches the five-county area of Saginaw, Bay, Midland, Tuscola and Genesee. Mengden said plans call for an FM station and several remote transmitters outside the local area.
 -0- 5/4/92
 /CONTACT: Suzanne Rabideau, 313-954-1901, for Saginaw Bay Broadcasting Corporation/ CO: Saginaw Bay Broadcasting Company ST: Michigan IN: TLS SU:


DH -- DE004 -- 5909 05/04/92 10:03 EDT
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Publication:PR Newswire
Date:May 4, 1992
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