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NEW ORDERS PUSH ROCKWELL AUTOMOTIVE TOWARD SALES GOAL

 DETROIT, March 2 /PRNewswire/ -- Rockwell International Corporation's Automotive business has received more than $105 million in new contracts for 1994 and 1995 automobile models, a strong indication that its Body & Chassis Systems segment is making substantial progress in meeting its goal of $1.5 billion in sales by 1997.
 The sales growth stems from several factors, including:
 -- Bringing successful European products and technology to North America and Japan,
 -- Developing innovative new products,
 -- Exporting North American-made products to Europe,
 -- Supplying products to new customers.
 Rockwell International Chairman Donald R. Beall and Rockwell Automotive President Ronald L. Roudebush discussed the sales goal last September at a briefing with journalists here, along with an announcement that the company would invest an additional $1 billion in its Automotive business by 1997.
 "Meeting our sales goal of $1.5 billion for our passenger car and light truck businesses," Roudebush said, "will help us meet our overall 1997 Automotive sales goal of $3.2 billion, which would be an increase of about $800 million, or 33 percent over our fiscal year 1992 level."
 The investments and strategies driving Rockwell Automotive's sales growth reflect the corporation's continued emphasis on its commercial businesses.
 "The new business, although just a beginning, is tangible proof that we're on the right track," Roudebush said. "We're pleased with the confidence that our customers have shown in us, and I congratulate our employees whose ingenuity, willingness to take prudent risks, and dedication are paying off."
 The new contracts include products from Rockwell Automotive's door systems, access control systems, roof systems, seat adjusting systems, suspension systems, and plastic products businesses. Of the more than $105 million in new sales, over $75 million will come from North American customers and $30 million from European and Japanese manufacturers.
 "Added to $200 million in incremental sales we've already booked for 1994 and 1995 models, this additional new business brings us to more than $300 million, or 60 percent, of our 1997 target," Roudebush noted.
 The company has landed important contracts for power and manual window regulators with Diamond-Star Motors, and AutoAlliance International Inc., a joint venture between Mazda and Ford. The European-designed drum-and-cable window regulators provide quiet operation and compact packaging, well suited for thinner vehicle doors. The regulators will be made in Rockwell's plant in Bracebridge, Ontario, with deliveries to begin this month.
 Rockwell window regulators are destined for 1994 Mitsubishi Galants that will be the first such models assembled at the Diamond-Star plant in Normal, Ill., as the Japanese manufacturer begins producing those models in the United States.
 The contract with AutoAlliance for the model year 1994 626 is an outgrowth of a 1992 Rockwell joint venture with Mazda to supply a range of body systems.
 Rockwell Automotive also has won a window regulator contract for a new North American compact car to be assembled in Mexico. Rockwell currently supplies manual regulators for Mexican-made Volkswagen Beetles and mini-buses, and Chrysler trucks.
 The orders by OEMs located in Mexico have Rockwell studying the possibility of building a new facility in that country. The new facility also would be equipped to assemble sunroofs to meet Rockwell's growing North American business for that product.
 Rockwell Automotive has also secured a significant order for power door lock actuators for a North American-made mini-van. The actuators, which incorporate patented centrifugal clutches of European design that provide excellent reliability, will be installed in the mini-vans' large, sliding doors.
 Several contracts have been received for Rockwell Automotive's new innovative seat adjusting system. Designed and brought to market using classic QFD (Quality Function Deployment) techniques aimed at understanding and meeting specific customer needs, the seat mechanisms have been positively received by customers.
 The seat adjusting systems, available in manual and powered versions, are light in weight and provide high structural strength, flexible packaging, corrosion resistance and easy operation. In a testament to the success of this product's development, Rockwell's lead engineer on this project, Randy Corey, was named one of the corporation's Engineers of the Year last year.
 In the short time since Rockwell began actively marketing the new seat adjusting system, the company has earned orders for a mini-van to be manufactured and sold both in North America and Europe; a van and recreational vehicle conversion company; and a European luxury car. Rockwell is also awaiting word on a new program to supply power seat adjusters for the new family-type vans of one of the domestic Big Three.
 The company also will supply seat systems and a range of door components to Volkswagen/Skoda in the Czech Republic.
 In North America, Rockwell recently reached agreement with Nissan Motor Manufacturing Corporation U.S.A. to supply powered sunroofs for the 1995 Sentra which will be built in Smyrna, Tenn. The Rockwell sunroofs will replace components formerly sourced from Japan.
 Beginning next month, Nippon Automotive Body Systems Company, a joint venture of four firms including Rockwell and Mazda, launches production of sunroofs at its new plant in Hiroshima, with deliveries for Japanese-made Mazdas beginning in April.
 In Rockwell Automotive's Suspension Systems business, the company soon will begin shipping stabilizer bars from its Chatham, Ontario, plant to Stuttgart, Germany, for the new Mercedes-Benz compact car. This contract is the company's first that involves exporting suspension products to Europe.
 Roudebush also spoke of new programs being launched by Rockwell's plastic products business to supply components to North American OEMs, including transplants. "Right now, we're ready to launch production on an instrument panel air duct and a fan shroud for one OEM customer. We'll be supplying bumper beams to another; and a sunshade and load floor for a transplant. These orders show the broad spectrum of composite components we offer the industry."
 "Transferring technologies and designs from one geographical market to another, introducing new products to new customers, developing new products from scratch, and tailoring existing products to new applications all should help us achieve our planned growth," Roudebush noted. "Our ability to reach around the globe to serve customers is no accident. We have the resources -- financial, technical and human -- to make it happen."
 Roudebush also commented on Rockwell Automotive's on-highway business successes where Rockwell continues to enjoy significant revenue gains from new components that were introduced just three years ago. "Our new clutch has about 20 percent market share, and a new standard position at Freightliner. With our new family of 30 transmission models that supply 85 percent of the market, we have gained about 12 percent market share. With our field-proven anti-lock braking system that is now in use on tractors and trailers at over 500 fleets in North America, we enjoy about 80 percent market share of the 5 percent of the truck market specifying ABS."
 Rockwell International Corporation (NYSE: ROK), headquartered in Seal Beach, Calif., is a multi-industry company applying advanced technology to a wide range of products in its electronics, aerospace, automotive and graphics businesses.
 -0- 3/2/93
 /CONTACT: Richard H. Pacini of Rockwell International, 313-435-1752/
 (ROK)


CO: Rockwell International; Rockwell Automotive ST: Michigan, California IN: AUT SU: CON

JG -- DE022 -- 1916 03/02/93 11:41 EST
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