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NEW MONTHLY RECORDS FOR ATTENDANCE, SELLOUTS AND EVENTS SET AS THE PALACE SURPASSES 9 MILLION IN ATTENDANCE

 NEW MONTHLY RECORDS FOR ATTENDANCE, SELLOUTS AND EVENTS SET
 AS THE PALACE SURPASSES 9 MILLION IN ATTENDANCE
 AUBURN HILLS, Mich., April 1 /PRNewswire/ -- Enroute to shattering monthly records for attendance, sellouts and events, The Palace of Auburn Hills vaulted over the 9-million mark in total attendance by attracting close to a half-million patrons in March. Highlighted by 14 sellouts, the arena's 35 events for the month drew more than 484,000 people.
 "The ambitious lineup of shows hosted at The Palace in March is reflective of our ongoing commitment to provide a wide variety of first- class events," said Thomas S. Wilson, chief executive officer of The Palace/New Pine Knob/Detroit Pistons. "We are thrilled with the phenomenal success of these events ... not only did they attract record crowds, their diversity gave us an excellent opportunity to showcase The Palace's remarkable flexibility."
 The arena's record-setting month began March 1 when the Double Dare Live! Tour established a tour attendance record of 24,000 for two shows, including a sold-out matinee. In other family shows, the Ice Capades attracted 75,000 fans during a 10-show debut engagement and the World Wrestling Federation drew 7,000 fans.
 In addition to a sold-out concert by Irish rock superstars U2, Canadian rocker Bryan Adams, in the only multiple-date appearance of his current tour, and the Grateful Dead, each played two sold-out shows at The Palace in March. More than 13,000 attended a concert by country legends George Jones and Conway Twitty.
 The Detroit Pistons played eight games at The Palace last month before their customary sellout crowd of 21,454 and the Michigan High School Athletic Association Boys' Basketball finals attracted more than 47,000 fans in three separate sessions. March's Fight Night at The Palace drew 18,103 and the four-day Greater Detroit Sportfishing Expo was attended by over 35,000.
 The Palace's previous monthly records for attendance and number of events were posted in March 1990 when the arena hosted 29 events and attracted 407,000 guests. The previous sellout mark of 12 was set in February 1992 (six Pistons games, three Neil Diamond shows, two Rod Stewart shows and Randy Travis); November 1991 (eight Pistons games, two Rod Stewart shows, Metallica and Young Messiah Tour); and February 1990 (six Pistons games, four Billy Joel shows and two Paul McCartney shows).
 Opened in August of 1988, The Palace is owned and operated by partners William Davidson, David Hermelin and Robert Sosnick of Arena Associates, Inc. Named "Arena of the Year" the past three years by Performance magazine, the arena hosts approximately 185 events and attracts 2.5 million patrons annually. Arena Associates also owns the New Pine Knob Music Theatre in Clarkston, Mich., one of the nation's busiest and most successful amphitheaters. In its inaugural season under management of The Palace, the New Pine Knob received its first- ever nomination as "Amphitheatre of the Year" for 1991.
 -0- 4/1/92
 /CONTACT: Marilyn Desjardins or Scott Heitman of The Palace, 313-377-8204/ CO: Arena Associates, Inc. ST: Michigan IN: ENT SU:


DH -- DE003 -- 3732 04/01/92 08:56 EST
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Publication:PR Newswire
Date:Apr 1, 1992
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