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NEW MEDICAL APPAREL TAKES THE EMBARRASSMENT OUT OF HOSPITAL, DOCTOR VISITS

 ATLANTA, Jan. 29 /PRNewswire/ -- For many people, the worst part of visiting a doctor or hospital is not being sick. Nor is it the rising cost of medical care.
 "According to the grumbling of several of my patients," said Atlanta gastroenterologist Dr. Robert Cohen, "what they dislike most are the drafty and embarrassing hospital gowns they have to wear when undergoing a test or procedure."
 Inspired by his patients' concerns, Cohen developed a new line of garments that restore the patients' dignity and enhance the relationship between doctor and patient. The garments, aptly named Dignity Wear, are now available to doctors and hospitals nationwide through Dignity Wear Ltd. of Boca Raton, Fla.
 The patented, single-use garments represent the first major design improvement in medical examination apparel in more than a century. They are made in sizes to comfortably accommodate petite to oversize patients, and completely cover parts of the body patients want to keep private.
 The new garments include Digni Pants(R), specially designed for lower torso procedures such as colonoscopies and proctology exams. Digni Mamm(R) is specially designed for such upper torso procedures as mammography and radiation therapy. There is also a pediatric line of Digni Pants(R) for pediatric and adoloscent patients undergoing tests or treatments.
 Dignity Wear garments are constructed of ComforMax(TM), a non-woven, Teflon(TM)-treated fabric that provides the patient with maximum comfort. The special fabric breathes, repels liquids and keeps patients warm, yet it is also lightweight and durable.
 And because they are disposable, Dignity Wear garments are ultimately less expensive than hospital gowns, which have to be laundered after each use. To ensure product integrity, each Dignity Wear garment is individually wrapped in plastic.
 Patient reaction to the new garb has been overwhelmingly positive, Cohen said. In addition, Dignity Wear garments have received strong endorsements from department chairs of major medical institutions and universities, as well as presidents of major medical associations.
 "Dignity Wear products have brought back a more personalized relationship between health-care providers and patients, which was my ultimate goal," said Cohen. "Patients wearing these garments know they are receiving more personal care and attention from their physician and hospital, and that makes the practice of medicine more pleasant for everyone involved."
 -0- 1/29/93
 /CONTACT: John L'Abate of Fleishman Hillard, 404-659-4446, for Dignity Wear Ltd./


CO: Dignity Wear Ltd. ST: Georgia, Florida IN: HEA SU: PDT

BN-BR -- AT002 -- 0681 01/29/93 10:38 EST
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Publication:PR Newswire
Date:Jan 29, 1993
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