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NEW LIGHT 'N TANGY V8 JUICE OFFERS REFRESHING TANGY FLAVOR ... WITH HALF THE SODIUM

 NEW LIGHT 'N TANGY V8 JUICE OFFERS REFRESHING TANGY FLAVOR ...
 WITH HALF THE SODIUM
 CAMDEN, N.J., Dec. 31 /PRNewswire/ -- Consumers who resolve to make 1992 a more nutritious new year will welcome new Light 'n Tangy V8 vegetable juice, a refreshing vegetable juice with 50 percent less sodium than regular V8 vegetable juice.
 Light 'n Tangy V8 also is low in calories and contains no fat, cholesterol or added sugar. One six-ounce serving provides 100 percent of the U.S. RDA of vitamin C and 45 percent of the U.S. RDA of vitamin A.
 "The Light 'n Tangy V8 introduction coincides well with the beginning of the new year, a time when people often resolve to make changes in their eating habits," explained Griff Parker, marketing manager for Campbell Soup Company, manufacturer of V8 juice.
 With the Light 'n Tangy V8 juice introduction, Campbell now offers three different sodium levels in the V8 line: the regular variety; Light 'n Tangy V8, with 50 percent less sodium than regular V8; and No Salt Added V8, which is appropriate for people on salt-restricted diets.
 In developing Light 'n Tangy V8 juice, Campbell altered the regular V8 formulation, adding celery and lemon impact and a proprietary flavoring to compensate for the reduced sodium. In taste tests, 81 percent of consumers said they liked the product extremely or very much, and taste/flavor was the No. 1 reason for liking the new juice.
 According to Parker, in changing the regular V8 formula, Campbell also was able to develop a vegetable juice that has a lighter consistency and taste.
 "We think that Light 'n Tangy V8 juice will appeal to people who want a lighter, more refreshing vegetable juice," he said.
 Like regular V8 juice, the new Light 'n Tangy variety provides the equivalent of one serving of vegetables in every six-ounce serving. "While vegetable selections should come from a variety of sources, including dark green and leafy vegetables, Light 'n Tangy V8 juice offers one convenient way for today's busy consumers to add a serving of vegetables to their diet," Parker said. "And that's important because recent reports indicate that many Americans do not eat enough vegetables," he added.
 Light 'n Tangy V8 juice is available nationwide in 46-ounce cans, 32-ounce glass bottles and 11.5-ounce cans and limited 5.5 ounce trial- size cans. Suggested retail prices are $1.49, $1.59, $.55, and 3/$1.00, respectively.
 Campbell is supporting the Light 'n Tangy V8 juice introduction with a print advertising campaign and national television and radio tags.
 /delval/
 -0- 12/31/91
 /CONTACT: Judy Freedman of Campbell Soup, 609-342-3892/
 (CPB) CO: Campbell Soup Company ST: New Jersey IN: FOD SU: PDT


KA -- PHFNS2 -- 5798 12/31/91 07:30 EST
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Publication:PR Newswire
Date:Dec 31, 1991
Words:461
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