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NEW LABOR AGREEMENT SIGNED AT PITTSBURGH BREWING AS MARKETING, COMMUNITY EFFORTS MOVE FORWARD

 NEW LABOR AGREEMENT SIGNED AT PITTSBURGH BREWING
 AS MARKETING, COMMUNITY EFFORTS MOVE FORWARD
 PITTSBURGH, May 8 /PRNewswire/ -- Just a few weeks after declaring itself "Proud to Call Pittsburgh Home," Pittsburgh Brewing Company is already beginning to feel the benefits of local ownership, a spokesman said today.
 Late last week, the Lawrenceville brewery and the two unions representing 222 of the company's 300 employees signed a three-year labor agreement while new advertising and marketing efforts are meeting enthusiastic consumer response.
 "I'm convinced local ownership makes a difference and the last few weeks provide ample examples of this," said Michael Carlow, the local businessman who bought the brewery from Bond Brewing Holdings of Australia in February. "We are Pittsburgh people investing in a Pittsburgh tradition."
 The new three-year agreement involves two locals of the International Union of Electronic, Electrical, Salaried Machine & Furniture Works (IUE). Local 22B represents brewing and delivery employees and Local 144B represents the bottlers.
 While the new agreement provides for an improved financial package, both parties declined to provide details. The three-year contract replaces a one-year agreement which expired on April 30 and is the first long-term agreement in several years.
 Ken Ream, secretary of the locals' joint board and secretary-treasurer of Local 144B, said the agreement and other activities at the brewery strongly indicate "everyone is pulling in the same direction. All of us want the brewery to prosper and we're working together to ensure that it does," he said.
 According to Pittsburgh Brewing Company President Jack Isherwood, local ownership has energized the company's 300 employees and there is a new sense of purpose. "We're a Pittsburgh company and all of us are reaffirming our commitment to the community," he said.
 For example, the company's new marketing efforts are focused exclusively on Pittsburgh and will feature real Pittsburgh people in upcoming advertisements. "The current 'teaser' campaign encouraging people to contact the brewery with their ideas for advertising campaigns has generated nearly 3,000 responses," according to Isherwood.
 The company is also investing more than $1 million in capital improvements at the Lawrenceville facility over the next year. Investments are also being made in significant sponsorship commitments to Pittsburgh sports teams, Steelers, Pirates and Penguins, and special community events including the Rib Cook-Off, I.C. Light Concert Series and the Folk Festival.
 While Isherwood and Ream both recognize the challenge the brewery faces from the large, national brewers, they expressed confidence that the quality of the products, the company's ability to respond to local market conditions and the support of Pittsburghers will help meet that challenge.
 -0- 5/8/92
 /CONTACT: Jim Nellis of Nellis Communications, 412-431-5511, for Pittsburgh Brewing/ CO: Pittsburgh Brewing ST: Pennsylvania IN: FOD SU: CON


CD -- PG002 -- 7940 05/08/92 08:07 EDT
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Publication:PR Newswire
Date:May 8, 1992
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