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NEW JELL-O FLAVOR IS BERRY BLUE AND 'BERRY FUN!'

 NEW JELL-O FLAVOR IS BERRY BLUE AND 'BERRY FUN!'
 KANKAKEE, Ill., June 8 /PRNewswire/ -- What's wiggly, jiggly and


blue? New Jell-O brand berry blue flavor gelatin! This new flavor of Jell-O features the delicious taste of raspberries and blueberries in a true blue color.
 Jell-O brand berry blue gelatin complements the already-popular 18 flavors of Jell-O brand gelatin, which include strawberry, lime, orange, mixed fruit and grape.
 "We created Jell-O berry blue flavor gelatin because we think it will be a big hit with moms and kids. It really is a natural addition to the Jell-O rainbow of flavors and colors," said Kathy Zeno, senior product manager for Jell-O brand gelatin.
 The introduction of Jell-O berry blue flavor gelatin opens up a whole new realm of "berry fun" recipe possibilities. Unique and delicious recipes have been developed by the Jell-O test kitchens at General Foods USA. An example of a recipe made with berry blue gelatin is Edible Aquarium, which features gummy fish suspended in berry blue gelatin. This recipe is currently being featured in advertising and consumer promotions.
 Jell-O fans are sure to enjoy the following fascinating and fun Jell-O brand gelatin statistics:
 -- This year Jell-O brand is 98 years old.
 -- The General Foods USA test kitchens have created over 2,000 recipes for Jell-O brand gelatin.
 -- Jell-O brand gelatin sales have increased on average 2 percent a year since 1988.
 -- Consumer requests for Jell-O brand gelatin recipes have nearly tripled since 1986.
 -- The number of Jell-O cookbooks sold in 1990 and 1991 was 1.7 million.
 -- Bill Cosby became the spokesman for Jell-O brand pudding in 1973 and for Jell-O brand gelatin in 1987.
 Anyone interested in recipes featuring new Jell-O brand berry blue flavor gelatin can order a recipe booklet by sending one UPC symbol (proof-of-purchase) from any Jell-O brand gelatin package plus $1 shipping and handling to: New Berry Blue Recipes, P.O. Box 23125, Kankakee, Ill. 60902. Offer expires Sept. 30 1992, or while supplies last.
 Jell-O is a registered trademark of Kraft General Foods, Inc.
 -0- 6/8/92
 /CONTACT: Lisa K. Van Riper for Jell-O, 914-335-5253/ CO: Kraft General Foods, Inc. ST: Illinois IN: FOD SU: PDT


SH-TQ -- NY056 -- 8000 06/08/92 14:21 EDT
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Date:Jun 8, 1992
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