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NEW ICE CREAM JUST FOR KIDS; EDY'S GRAND ICE CREAM INTRODUCES MEGA MOUTH

 MILWAUKEE, Wis., April 23 /PRNewswire/ -- For years, kids have been eating ice cream flavors designed by adults for adults. Finally, Edy's Grand Ice Cream introduces an ice cream developed just for kids in "totally awesome" flavors.
 Mega Mouth Ice Cream(TM) is available in four mega-cool flavors: Chocolate Cookie Mash, Crazy Neapolitan, Shockin' Sherbet, and Rainbow Chocolate Chip. The colorful half-gallon containers and fun graphics are also designed to appeal to younger ice cream consumers.
 "It's time to recognize that children are a huge portion of the consuming public," said Edy's President W. F. "Rick" Cronk. "Households with kids consume 170 million gallons of ice cream annually," he added, "so we decided to offer a special ice cream in flavors with ingredients that kids really like."
 Mega Mouth(TM) is available in grocery stores and supermarkets throughout the Wisconsin area. The recommended retail price is $3.29 a half-gallon.
 -0- 4/23/93
 /NOTE TO EDIT0RS: Color print or slide is available/
 /CONTACT: Diane McIntyre, 510-601-4338, or Jenifer Howard, 510-601-4382 or 800-777-3397, both of Edy's Grand Ice Cream/


CO: Edy's Grand Ice Cream ST: California; Wisconsin IN: FOD SU: PDT

TM -- SF002 -- 9902 04/23/93 09:01 EDT
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Publication:PR Newswire
Date:Apr 23, 1993
Words:199
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