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 NEW YORK, Feb. 19 /PRNewswire/ -- Two business-oriented

publications, "Beyond Computing" and "Profit," were launched today to help executives and entrepreneurs use information technology to improve the bottom line.
 The International Business Machines Corporation (NYSE: IBM) unveiled the premier issues of both magazines, which were developed after extensive customer research. The magazines respond to customer requests for articles on how best to leverage the investments they're making in information technology.
 The magazines carry advertising accommodating a broad range of reader interests, from computer products and services to business travel and consumer-oriented products.
 A variety of industry viewpoints on key business and technology issues are covered by the magazines in articles that draw on the experience of customers and the expertise of consultants as well as IBM sources. The articles provide readers with the information they need in order to make strategic decisions on information technology.
 The editorial teams for both magazines include professional business and technology writers and editorial boards of customers and industry experts, as well as IBM editors.
 The executive publisher of both magazines, James C. Reilly, general manager -- marketing services and communications, IBM United States, emphasizes IBM's unique position in publishing these magazines. "The combination of IBM's experience in publishing and decades of experience with its worldwide customers place the company in an unmatched position to put together these magazines."
 The magazines, which will appear every other month, begin with a controlled circulation of 200,000 targeted IBM customers and prospects each. Those not on the subscription lists can purchase either publication for $2.95 per issue or $17 annually. The magazines' objective is to contain 60 percent editorial matter and 40 percent advertising.
 "Beyond Computing: Integrating Business & Information Technology" focuses on how executives of mid-size to large companies can integrate information technology with business strategy. Its readers are long standing IBM customers with high-growth potential and purchasing power.
 The theme of the premier issue is investing in information technology. A major article, "Building Tomorrow's Bottom Line," reports on how successful banking in the '90s depends on information technology. Other articles report on the role of telecommunications as U.S. companies compete in the European Economic community and on how technology is changing the way businesses and scientists conduct research.
 "Profit: Information Technology for Entrepreneurs" is the only magazine in the market dedicated to covering new and innovative applications of technology for smaller, fast-growing businesses from grocery stores and beauty salons to software companies. "Profit" addresses the competitive pressures which are common to all fast-growing businesses.
 The cover story, "Taking Stock of Your Technology Investment," analyzes the challenge of balancing present and future technology needs. Other articles reflect the magazine's emphasis on showing how small companies benefit from technology, in addition to material on business issues.
 IBM is overseeing all aspects of the writing, editing, production, advertising sales and distribution of both magazines and is working with a support team of well-known publishing professionals. Ken Silvia, former art director of "Inc." and a design consultant to the New York Times Publishing Company, designed both magazines. John Shearer former picture editor of "The Sunday New York Times Magazines, Part Two," is photography director.
 TPC: The Publications Company, a Detroit-based publisher, is providing a broad range of editorial and production services for both magazines and providing advertising sales support.
 The launch of "Beyond Computing" and "Profit" follows more than a year of research and planning on the information requirements of IBM's customers and prospective customers. Focus groups of business executives and meetings with IBM's major user groups -- Share, Guide and Common -- helped shape the editorial approach. Extensive meetings with advertising agencies and executives helped confirm the advertising appeal of the publications.
 "Beyond Computing" and "Profit" stand out as new steps in corporate publishing because they are driven by customer information needs and wants and contain many voices, not just IBM's," said Reilly. "They are right at the center of IBM's strategy to help customers survive and thrive in the '90s."
 -0- 2/19/92
 /CONTACT: Tracy A. O'Neill of IBM, 914-642-5412, or Trina Chiara of Ruder-Finn, 212-593-6373, for IBM/
 (IBM) CO: International Business Machines Corporation ST: New York IN: CPR SU:

TS-KD -- NY011 -- 0352 02/19/92 10:40 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Date:Feb 19, 1992

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