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NEW HOTLINE TO HELP TAPPED-OUT CITIES; EPA REPORT ON LEAD IN TAP WATER, HURRICANE SEASON SPUR DEMAND FOR BOTTLED WATER

 WASHINGTON, June 2 /PRNewswire/ -- The International Bottled Water Association (IBWA) announced today a new "Bottled Water Hotline" to help serve communities experiencing tap water problems.
 "Since last month's release of the report on lead in tap water, our members have received numerous calls for bottled water to use for drinking and cooking," said Sylvia Swanson, IBWA executive vice president. "By calling the new hotline at 1-800-WATER11, city officials and grocery store managers will be able to ensure the fastest possible distribution of bottled water in their area."
 Swanson said the "Bottled Water Hotline" will begin operation this week, which coincides with the start of hurricane season. IBWA will partner bottlers and communities by distribution area to ensure efficient bottled water delivery.
 According to IBWA, demand for bottled water has increased since the U.S. Environmental Protection Agency's announcement that tap water in more than 800 cities contains high levels of lead. In cities with tap water contamination problems, the agency recommends that children and pregnant women, who are at highest risk for lead poisoning, use "cold or bottled water for cooking or when mixing formulas or juices."
 Hurricane season also spurs demand for bottled water, according to IBWA, as communities in the hurricane belt prepare for possible water shortages. During this season IBWA recommends families keep on hand a seven-day water supply, which includes a half-gallon of water per person per day for consumption and another half-gallon per person per day for cooking. So, for example, a family of four would store 28 gallons of water.
 According to Beverage Industry (March 1993), the average American consumes 182.5 gallons of liquids annually, which includes 34.1 gallons of imputed (or tap) water and 9.9 gallons of bottled water. Per capita bottled water consumption increased three-fold during the last decade, in part due to tap water problems.
 Founded in 1958, IBWA represents 1,000 domestic and international bottlers, distributors and suppliers of the bottled water industry.
 -0- 6/2/93
 /CONTACT: Lisa Prats of the International Bottled Water Association, 703-683-5213/


CO: International Bottled Water Association ST: District of Columbia IN: SU:

KD-IH -- DC030 -- 4547 06/02/93 14:55 EDT
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Date:Jun 2, 1993
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