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NEW HEINZ SURVEY REVEALS THAT AMERICAN KIDS PLACE HIGH VALUE ON EDUCATION

 NEW HEINZ SURVEY REVEALS THAT AMERICAN KIDS
 PLACE HIGH VALUE ON EDUCATION
 PITTSBURGH, July 14 /PRNewswire/ -- America's kids have a message for their government: Education is their top priority.
 In a recent benchmark study, The Heinz Kids Speak Out! Survey, American children speak out about the importance of education. Getting a good education and doing well in school emerges as top priority for kids -- it is one of their major goals and one of their biggest worries.
 The study, conducted among children aged 8-17 by the Roper Organization, was sponsored by the "Heinz Family Works! Newsline," as part of Heinz U.S.A's two-year television and grassroots public affairs campaign, called "Family Works!," to support and strengthen the diverse American family.
 "America's kids have their education priorities straight. Now it's up to the country to give them better schools and more support to meet their education goals," said Jeff Conner, general manager of marketing Heinz, U.S.A.
 Do You Think You Passed The Test?
 Doing well in school is at the top of a list of qualities that American kids deem important for a person to have, second only to being polite and well-mannered. In the survey, kids were presented with a list of 11 qualities, and asked to indicate those they think most important.
 Majorities rate good manners (57 percent) and doing well in school (50 percent) at the top, followed by things such as being responsible (42 percent), respecting others (38 percent), and being able to communicate with others (29 percent).
 Mom! Dad! I Got Accepted To College!
 The importance that children place on education is underscored by their desire to become well-educated adults. Kids were asked to think about what they hope to be like when they are adults: what qualities or characteristics would they, personally, like to possess? A good education is at the top of the list, second only to the quality of being honest.
 Significantly, among minority children, a good education ranks as the No. 1 goal in life. Likewise, teenagers (13-17 year olds) -- those kids closest to becoming adults -- view a good education as the thing they would most like to attain.
 Among the qualities kids hope to possess as adults, honesty (cited by 41 percent) and education (37 percent) are followed by things such as "a happy family" (32 percent), being "very responsible" (31 percent), being "loving and supportive" (25 percent), being "very intelligent" (21 percent), and "having a lot of money" (21 percent).
 I Have To Pass This Test! My Grades Depend On It!
 Education, seen as so important by American kids, is also their greatest cause of concern. Doing poorly in school and getting into college are what kids say they worry most about, from a list of 17 different concerns. About one-third of American kids (31 percent) say they worry about doing poorly in school. The second biggest worry among kids is about getting accepted into college, with exactly one quarter saying this a concern.
 "While parents, educators, and the nation's leaders are usually the ones touting the value of education, it's clear from the survey that kids, too, believe that a good education is important, and it is something that many American kids hope to have the chance to attain," Jeff Conner added.
 The Heinz Kids Speak Out! Survey consisted of a national in-home survey of 761 children ages eight to 17, conducted by The Roper Organization.
 Background on "Family Works!"
 "Family Works!" is a two-year nationally syndicated television public affairs campaign, created and sponsored by Heinz U.S.A., and syndicated to a network of 119 television stations covering more than 73 percent of the country. "Family Works!" recognizes that family takes many forms and offers solutions to modern family issues, with the ultimate goal of helping to empower families to care for themselves to the greatest extent possible.
 Family Service America (FSA), an international non-profit association dedicated to strengthening family life, is the public service associate for the "Family Works!" campaign. FSA's 295 member agencies constitute the largest network of community-based family counseling and support services in over 1000 communities in the United States and Canada.
 Heinz U.S.A. is the largest affiliate of the H.J. Heinz Co., a $6.1 billion international company headquartered in Pittsburgh, Heinz U.S.A. markets its family of products, including ketchup, 57 Sauce and Homestyle Gravy, primarily under the Heinz label throughout the United States.
 -0- 7/14/92
 /NOTE TO EDITOR: The 1992 Heinz Kids Speak Out! Survey is being released as a series. For copies of the following releases, please call Mary Sprague, Cone Communications, 617-227-2111:
 -- Kids Say "No Tricks, Just Treats": Halloween Is A Favorite Holiday;
 -- New Research From Heinz Shows That: In The '90s, Mom Is Still A Kid's Best Friend - But make Room For Daddy!;
 -- According To New Heinz Survey: Little Kids Have Big Worries;
 -- According To New Heinz Survey: Kids' Favorite TV Families May Not Look Traditional - But They Have Traditional Values, Honest Communication;
 -- New Survey Shows That Communication Is Not Just Talk -- It's The Key To Family Success In The 1990s./
 /CONTACT: Mary Sprague or Jennifer Smartt of Cone Communications, 617-227-2111, for Heinz U.S.A./ CO: Heinz U.S.A. ST: Massachusetts, Pennsylvania IN: SU:


SM -- NYSFNS14 -- 8883 07/14/92 07:14 EDT
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Date:Jul 14, 1992
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