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NEW FRANCHISE SERVICE CALLED "DADD" COULD SHARPLY REDUCE DRUNK DRIVING DEATH TOLL

 NEW FRANCHISE SERVICE CALLED "DADD"
 COULD SHARPLY REDUCE DRUNK DRIVING DEATH TOLL
 CLEVELAND, June 5 /PRNewswire/ -- A new for-profit service called DADD - Dial-A-Designated Driver - could sharply reduce the number of people killed or injured each year in alcohol-related traffic accidents. For the price of a few drinks, DADD will drive a drinker home, in the drinkers own car. To use the DADD service, an individual simply asks his or her server to call DADD. Within minutes, a professionally trained DADD chauffeur will be there to drive the person home safely.
 DADD's primary focus will be on alcohol-impaired individuals but it will also provide drivers for many other needs. This includes people who can't drive for medical reasons, senior citizens and others who can't or don't want to drive themselves but still want to use their own cars, according to D.A.D.D., Inc., a new Cleveland company.
 "DADD is a 100 percent private sector for-profit service that will be paid for by the users - so it won't cost taxpayers a cent," according to Nicholas E. Bade and Michael L. Battaglia who are two of DADD's founders. Yet the service could be available everywhere since the firm is franchising the life-saving concept nationwide.
 "DADD is a revolutionary breakthrough in the war against drunk drivers. DADD eliminates one of the key reasons people drive after drinking too much - their unwillingness to leave their cars where they were drinking," DADD's spokesmen said.
 "People are afraid their cars might be towed, vandalized or stolen overnight. They also have to pick up their cars the next day. This means finding another ride in addition to the inconvenience. That's why many people would rather risk driving under the influence," DADD's spokesmen added.
 "Authorities and citizens' action groups advise people not to drink and drive. They urge people to use designated drivers," DADD's spokesmen said. "But that's not always realistic. Most people don't set out to get drunk. By the time they realize they've had too much, it's usually too late to find a friend or someone else to drive. And taking a cab means they have to go back to get their cars the next day which most people won't do because of the hassle.
 "Friends and other volunteer designated drivers can also be a serious problem because many wind up drinking. This alarming fact was uncovered by a Federal highway study in which 10 percent of all people who were too drunk to drive admitted they were designated drivers for the night," Bade and Battaglia stated.
 Additionally, DADD may be the right idea for the times because the get-tough approach to drunk drivers used during the past decade may not be as effective as believed.
 Every year, alcohol-impaired drivers kill more than 20,000 people and maim, cripple or otherwise injure many thousands more. Alcohol related crashes also cost the country more than $24 billion in various costs. Altogether, about 25 cents of every insurance dollar goes to pay for alcohol-related crash damage.
 As a result, the anti-DWI war accelerated in the early 1980's. But alcohol-related fatalities declined only 20 percent during the decade despite increasingly stringent laws and enforcement and what some feel are Constitutionally troubling tactics. Conversely, it can be argued that basic societal changes, such as an aging populace and two major recessions, accounted for much of the decline. These facts have prompted some drunk driving analysts to question the get-tough approach.
 Instead, they call for giving people practical alternatives to driving impaired -- "and that's what DADD does," says its spokesmen. "People can now get home safely with their cars for a reasonable price."
 DADD would also help restaurants, bars and others who serve alcohol. For example, they can offer impaired patrons a ride home via DADD - at the establishment's expense. This could cover the server legally since the customer would no longer have any real excuse for driving intoxicated.
 "When all is said and done, DADD represents the American way at its best. DADD is a fresh approach to America's terrible drunk driving tragedy. DADD gives energetic and ingenious entrepreneurs a dollars and cents reason to help solve this national problem."
 Anyone interested in DADD franchise information should call DADD headquarters at 800-944-3233 or 216-585-8687.
 "And the next time you drink a little too much, don't risk an accident or getting arrested for drunk driving. Instead, call your 'DADD' - Dial-A-Designated Driver- and leave the driving to them."
 -0- 6/5/92
 /CONTACT: Nick Bade, 216-585-8687, or Mike Battaglia, 216-929-5369, both of DADD/ CO: DADD; Dial-A-Designated Driver ST: Ohio IN: SU:


SM -- CLFNS1 -- 7296 06/05/92 07:31 EDT
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Date:Jun 5, 1992
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