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NEW FORD ESCORT AND MERCURY TRACER INCENTIVES

 NEW FORD ESCORT AND MERCURY TRACER INCENTIVES
 DEARBORN, Mich., May 18 /PRNewswire/ -- Ford Motor Company (NYSE: F)


has modified its current customer incentive program to include selected 1993 Ford Escort and Mercury Tracer models sold between May 18 and June 30.
 Customers will be eligible to receive $400, or 7.9 annual percentage rate (APR) financing, on 1993 Ford Escort Standard and LX models with a manual transmission. For Escort Standard and LX models with automatic transmissions, $200 in customer cash, or 7.9 APR financing, is offered.
 Customers buying selected 1993 Mercury Tracer four-door and wagon models during the program period are eligible to receive $200 in customer cash, or 7.9 APR financing. These vehicles also include an option package with discounts equivalent to free air conditioning and an automatic transmission.
 The manufacturer's suggested retail price (MSRP) for 1993 Escort Standard models is $8,355 -- the same amount as for 1992 models. The new incentive will further reduce the cost to customers.
 Including the new incentive, 1993 Escort LX "one-price" models with manual transmissions now may be advertised for $10,499, and selected Mercury Tracer models may be advertised for $10,999.
 In addition, customer incentives previously offered on 1992 and 1991 Ford Escort and Mercury Tracer models have been revised. From May 21 through June 30, Ford Escort and Mercury Tracer customer cash assistance on 1992 and 1991 models will range from $400-$1,000, or 2.9/7.9 APR, depending on the region and the model. Previously $500-$1,000, or 2.9/7.9 APR, was offered.
 The new incentives are being offered to help spur 1993 model sales for the popular subcompacts and to help clear dealer inventories of any available 1992 or 1991 models.
 -0- 5/18/92
 /CONTACT: Carolyn Burke of Ford, 313-594-3080/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


SB -- DE010 -- 1199 05/18/92 10:00 EDT
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Publication:PR Newswire
Date:May 18, 1992
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