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NEW FLAVORS, BETTER NUTRITION HELP FAT-FREE BRAND CUT BIGGER SLICE OF CHEESE MARKET

 NEW FLAVORS, BETTER NUTRITION HELP FAT-FREE BRAND
 CUT BIGGER SLICE OF CHEESE MARKET
 LOS ANGELES, July 30 /PRNewswire/ -- The introduction of two new flavors in the line of Lifetime Fat-Free Cheeses is the latest step in a food industry trend that is changing the face of cheese consumption in the United States.
 Of the 6 billion pounds of cheese consumed in this country per year -- an average of almost 24 pounds for each man, woman and child -- a full 10 percent now comes from the reduced-fat or fat-free variety. It's the cheese industry's way of overcoming the concern that dieters and other health-concerned shoppers have about the high- fat content of this type of food.
 Lifetime cheeses were pioneers in the field; the company's first reduced-fat entry was introduced in 1983. It was the first to offer consumers a variety line of totally fat-free cheeses. Today, two new flavors -- Sharp Cheddar and Monterey Jack -- join four others; Mild Cheddar, Swiss, Garden Vegetable and Mild Mexican (with jalapeno and red peppers).
 According to registered dietitian Deralee Scanlon, "Health-minded consumers are turning to Lifetime's fat-free cheeses for other nutritional benefits, as well: they contain 40 percent more calcium than other processed cheeses, such as American; they melt well for sandwiches and other cooking purposes, and they contain no artificial colors or added sugar."
 Perhaps the best proof of the fat-free category's success is the fact that two industry giants -- Kraft and Beatrice Foods -- recently announced that they plan to expand into this cheese segment in a very big way. Shoppers can expect to see a wide range of fat-free cheeses in supermarkets this fall.
 Scanlon sees this as a healthy sign. "The more nutritional options people have, the better their families' daily diets can be. But, as with most of today's food products, I still urge shoppers to carefully read package labels. Not all of the new fat-free cheeses may offer the same higher-calcium and natural-ingredient benefits as Lifetime's."
 LIFETIME HEART-HEALTHY RECIPE: QUICK, GUILT-FREE QUESADILLA
 Ingredients:
 4 corn tortillas
 4 oz. Lifetime Fat-Fee
 (Mild Mexican) Cheese
 1/2 head lettuce, shredded
 1 tomato, diced
 2 green onions, chopped
 salsa
 Directions: Heat tortillas in skillet; add cheese, fold in half, heat in skillet until cheese melts. Remove from skillet, open tortilla, add rest of ingredients.
 Nutritional Analysis (per serving); makes four servings.
 Calories -- 130
 Protein -- 2 grams
 Fat -- 1 gram
 Carbohydrates -- 28 grams
 Cholesterol -- 2 mg
 Percent calories from fat -- 7 percent
 Sodium -- 225 mg
 -0- 7/30/92
 /CONTACT: Jone Chappell of Lifetime Food, 408-899-5040/ CO: Lifetime Food Co. ST: California IN: FOD SU: PDT


EH-AL -- LA002 -- 5035 07/30/92 11:10 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 30, 1992
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