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NEW ENTERPRISE 'PUTS ITS TWO CENTS IN' TO HELP FIGHT THE DEFICIT; SAVINGS IS BOTTOM LINE FOR CONSUMERS, BUSINESSES AND GOVERNMENT

 GLENDALE, Calif., Feb. 24 /PRNewswire/ -- "Eliminating the middleman" was the key to 14-year-old Larry Villella's decision to send President Clinton a check for $1,000 to reduce the deficit. Taking the lead from the youngster is a company which saves consumers and businesses money by doing the same thing.
 Allied Buyers' Resource (ABR), a comprehensive purchaser service organization which buys items before they enter the "mark-up" chain, plans to donate 2.5 percent of all profits for the remainder of 1993 to help cut the deficit.
 "We are opening a Deficit Buster savings account this week," said Noel Casanova, founder and head of ABR. "We agree with Larry that individuals can really be effective in helping America. We want to take his gesture one step further and to let President Clinton know that businesses can and will help also."
 ABR provides less-than wholesale prices on a full range of name- brand products and services and informs customers of true costs, both best retail prices and manufacturers or below-market values. The company is also straightforward about how it earns a share, taking a percentage of the difference between retail and ABR prices.
 "There is no other company that operates the way we do. Since we only make money on the amount saved by our buyers, it behooves us to get them the best possible prices. We were able to help one customer by providing a new 300E Mercedes with a dealer best price of $50,330 for $42,645. As an ABR Certified Purchaser, he paid a 25 percent service fee on the $7,685 difference and still saved more than $5,700," says Casanova, who encourages buyers to compare the prices in stores, including outlets and shopping clubs, with those offered by ABR. There are four categories which determine the percentage paid to ABR. Consumers may sign up to be Certified Purchasers for an initial $45 fee (for one year) and pay 25 percent of the saved amount on merchandise and services, ranging from computers to entertainment electronics to hotel accommodations to auto repair services. Businesses may become Premium Purchasers by remitting $480 for one year and paying a 20 percent rate, or Premier Purchasers by providing a $245 annual fee and paying 30 percent of the difference on all items. Those who wish to buy from ABR without the primary expenditure pay 45 percent of the saved amount.
 Plus, as part of an introductory offer, first-time ABR customers, whether they choose to become Certified/Premium/Premier Purchasers or not, will receive a gift certificate to save even more money on their next acquisition. The company also invites charitable and non-profit organizations to call for Premium Purchaser privileges with no up front fee.
 Additionally, ABR is in the process of creating a Retail Discount Program in which Certified/Premium/Premier Purchasers show their cards and receive a percentage off what they buy in stores, hotels and restaurants. A list of participating locations nationwide will be updated and mailed regularly. This program is meant not only to benefit ABR customers but also retailers who will gain business and recognition among ABR's network of buyers. Since the company only takes orders totaling at least $100 for businesses and $75 or more for consumers, affiliated retailers especially stand to increase sales of smaller ticket items.
 Allied Buyers' Resource, a member of the Glendale Chamber of Commerce, was established in 1992 to offer businesses and consumers a new way to save money on all types of products and services. To receive additional information or order from ABR, call 800-959-6015 throughout the United States. California residents call 800-690-FIND.
 Casanova, founder of Allied Buyers' Resource, has multifaceted talents and interests in both the business and entertainment fields. A Jacksonville, Fla. native, Casanova produced and directed local cable's "Nightlife Jacksonville Style," published Small Talk Magazine in Atlanta, maintained a successful stint as a stand-up comic, has appeared in numerous films and television shows and is a BCA- sanctioned pool player. Casanova regularly participates in events such as celebrity pool tournaments to benefit charities for children and animals.
 Currently, the 27-year-old entrepreneur is overseeing operations at Allied Buyers' Resource, a company he launched last year to save consumers and businesses money on products and services.
 For questions or interviews with Casanova, call Hilary Van Dyke at 818-563-5233 or Allied Buyers' Resource at 818-563-3627.
 -0- 2/24/93
 /CONTACT: Noel Casanova of Allied Buyers' Resource, 818-563-3627/


CO: Allied Buyers' Resource ST: California IN: SU:

LS-MS -- LA025 -- 9999 02/24/93 14:54 EST
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Date:Feb 24, 1993
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