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NEW DENTURE CLEANSER TOWELETTES INTRODUCED IN OREGON AND WASHINGTON

 NEW DENTURE CLEANSER TOWELETTES INTRODUCED IN OREGON AND WASHINGTON
 JERSEY CITY, N.J., July 7 /PRNewswire/ -- Consumers in Oregon and Washington who wear dentures are first in the country with the opportunity to try new Polident(R) Dentu-Wipes(TM) towelettes, a convenient, unique way to clean dentures anytime and anywhere. The product has just been introduced by Block Drug Company, makers of the Polident line of denture cleansers, which made the announcement today.
 Polident Dentu-Wipes are individually wrapped towelettes immersed in a fresh mint denture cleaning solution. These towelettes provide denture wearers with convenient and effective cleaning and freshening of dentures at times when it was previously inconvenient. They fit easily into a pocket or a purse, and therefore are ideal for those times when dentures require cleaning or freshening, but it is convenient to brush or soak them. Because no water is needed, the towelettes are ideal for use while traveling, at a restaurant, or on the go.
 The consumer removes the towelette from its foil packet and wipes dentures clean. Polident Dentu-Wipes may be used on dentures in or out of the mouth. According to George Clark, D.D.S., Ph.D., director of professional affairs for Block Drug Company, "Laboratory tests demonstrate how effectively Polident Dentu-Wipes clean food stains, plaque and tobacco stains. In comparative tests against certain denture soaks, it was found that Polident Dentu-Wipes were statistically superior in stain removal to 12 minutes of soaking," said Clark.
 Polident Dentu-Wipes are available in boxes of 30 individually- wrapped towelettes. They are available in food, drug and mass merchandising outlets in Oregon and Washington.
 Block Drug Company markets and manufactures consumer and professional dental products, ethical pharmaceuticals and household products. The company is celebrating its 85th year of operation in 1992.
 -0- 7/7/92
 /CONTACT: Dean Siegal of Block Drug Company, 201-434-3000/
 (BLOC) CO: Block Drug Company, Inc. ST: New Jersey IN: MTC SU: PDT


GK-KW -- NY026 -- 6935 07/07/92 10:52 EDT
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Date:Jul 7, 1992
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