NEW CULTURE CITY SEARCH; Liverpool's success to be rolled out.
LIVERPOOL'S year as European Capital of Culture has paved the way for the UK's own "City of Culture".
A UK-wide search for a city that has the wow factor and can make a "step change in its cultural life and engage the whole country" was launched yesterday.
Culture Secretary Ben Bradshaw announced the competition to find the winning city which will host the Turner Prize and the Brit awards in 2013.
The move follows the success of Liverpool last year which organisers said drew in pounds 800m to the region's economy.
Mr Bradshaw said: "There's no extra money so there are no spending repercussions to this.
"Although clearly if an area wants to come forward with a reasonable bid that may have some spending repercussions for them.
"There's merit in going through this process in terms that it imposes a discipline on people who are serious about putting in a bid to think very clearly about their cultural strategy, which in itself has benefits."
Culture Supremo Phil Redmond said: "Liverpool benefited tremendously in 2008, from simply having a badge of authority that allowed people to work collaboratively together to enhance and maximise every event throughout the city. To bring about any step change you need to bring about cultural shift and that is where cultural practitioners can help by introducing new ideas and new ways of doing things."
Leader of the City Council Warren Bradley added: "We are up there with the best cities in the UK now and others should have the same chance."