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NEW COMIC BOOK TRASHES CITY TO CONVEY ANTI-LITTER MESSAGE

 PHILADELPHIA, April 26 /PRNewswire/ -- Litter is usually serious business, but in the new comic book called "Attack of the Litter Critters," Philadelphians can take a fun-filled trip down "Mummery Lane, John and Milton Streets and Kirstie Alley" -- all in an effort to convey the message that litter is everyone's responsibility.
 The comic book, which was created by the non-profit organization PhilaPride, took over one year to complete, and will initially be offered to schools, civic and community groups and the general public free-of-charge.
 The story goes like this. Kool Cat, our anti-litter hero, finds out about Kitty Litter's sinister plot to trash the city and turn it into a haven for dumping, littering and dirt.
 With the help of local school children and a fairy named Eartha Kitten, Kool Cat convinces the kids to spread the word about keeping the city clean. Neighbors, business owners, and students join forces, and as a result, the city becomes a model of cleanliness, driving the evil Kitty Litter to flee in shame and embarrassment.
 Mark Viggiano, executive director of PhilaPride, and the comic book's creator, said the story, while entertaining, has a very serious message.
 "We decided to write the comic book because we felt it would be a fun way to get people to take the litter problem in Philadelphia seriously," he said.
 "The Environmental Protection Agency gave us our initial seed money to begin the project, and we now have 25,000 copies available free-of- charge. Eventually, we plan to distribute `Attack of the Litter Critters' nationwide, and use it to help other cities tackle their own litter problems."
 The comic book also includes a "Kool Crossword Puzzle" and "Find-A- Word" game, as well as information on the "Seven Sources of Litter."
 Viggiano said that PhilaPride, which is an official "Keep America Beautiful" city, will also make the comic book available to member cities across the United States.
 What will happen to the evil Kitty Litter? Will Kool Cat ever take his anti-litter message to New Jersey? Stay tuned. Another edition is planned for next year.
 PhilaPride is a Philadelphia-based non-profit organization dedicated to advocating and promoting cleanliness and attractiveness in the Philadelphia region; creating educational programs and information; designing and implementing waste management and environmental programs and promoting the region's assets to enhance civic pride.
 /delval/
 -0- 4/26/93
 /CONTACT: Dava Guerin or Wendy Kapnek of Guerin & Kapnek Communications, 215-784-9060, or Guerin (evenings), 215-635-5985, for PhilaPride/


CO: PhilaPride ST: Pennsylvania IN:

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MP-CC -- PH012 -- 0815 04/26/93 14:45 EDT
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Publication:PR Newswire
Date:Apr 26, 1993
Words:422
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