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NEW CLOSED-CAPTION LAW HAILED FOR BROAD BENEFITS TO TV VIEWERS

 GLENVIEW, Ill., June 30 /PRNewswire/ -- A new federal law that takes effect tomorrow -- requiring all TV manufacturers to include closed- caption circuitry in their sets -- is being hailed by the company that pioneered built-in closed-caption capability.
 "The new law sets the stage for broad access to an exciting technology that benefits hearing and deaf TV viewers alike," said Gerald M. McCarthy, president of the Zenith Sales Company division.
 "People usually think of closed captioning as a way to help people who are deaf or hard-of-hearing enjoy television," he said. "Since Zenith became the first manufacturer to offer high performance closed- caption TVs almost two years ago, we've seen lots of interest by others, too.
 "For example, people learning English as a second language benefit, as do children just learning to read. And late night viewers can keep the sound low without missing anything because closed captioning will put even whispers on the screen."
 The Television Decoder Circuitry Act of 1990 mandates that new TVs (with screen sizes of 13 inches and larger) manufactured beginning on July 1, 1993, must be able to display captions, which place the spoken words of a program on the screen.
 Unlike other manufacturers, Zenith had been working on caption technology before the legislation was proposed, and was the only TV manufacturer to support its passage. Now, building on its early lead, Zenith has introduced this desirable feature (which in industry is calling "CaptionVision") throughout its new color TV line -- from its smallest set, a 9-inch TV, to its largest, a 60-inch projection model.
 Before Zenith introduced closed-caption TVs in 1991, viewers who wanted to see captions bought a separate $180 decoder that sat on top of the television set. Incorporating caption circuitry into the TV set eliminates the need for the separate decoder and the difficulties of connecting the decoder to the TV, VCR and cable converter.
 Explaining the broad appeal of closed-caption capability, McCarthy cited a Temple University study which found that children who watched caption programming scored higher on written tests. "Because the words are seen as well as heard, the children were better able to understand meanings, recognize spellings and grasp concepts," he said.
 "Children, on average, watch four hours of television a day. Parents love captions, because now all that TV viewing becomes a learning experience as children read along with the spoken words."
 -0- 6/30/93
 /EDITOR'S NOTE: Photos available./
 /CONTACT: John Taylor of Zenith Electronics, 708-391-8181/
 (ZE)


CO: Zenith Electronics ST: Illinois IN: CPR SU:

SM -- NY056 -- 7219 06/30/93 13:53 EDT
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Date:Jun 30, 1993
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