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NEW CHRYSLER REBATE PROGRAM BLENDS NATIONAL, REGIONAL

 NEW CHRYSLER REBATE PROGRAM BLENDS NATIONAL, REGIONAL $$
 HIGHLAND PARK, Mich., Dec. 19 /PRNewswire/ -- Chrysler Corporation


(NYSE: C) today announced a new incentive purchase program for buyers of new cars and trucks, effective Saturday, Dec. 21, through Friday, Jan. 31, 1992.
 Features of the program include:
 -- nationwide rebates from $500 to $2,000 on many vehicles,
 -- rebates from $500 to $2,000 on many other vehicles that vary on a regional basis by model and amount and,
 -- as an alternative to cash, low interest rate financing that includes "zero" interest for loans up to two years on Plymouth Sundance and Acclaim, Dodge Shadow and Spirit, Chrysler LeBaron sedan and Jeep Cherokee models.
 The combination of national and regional incentives in each geographic area cover most Chrysler Corporation 1991-92 models and a small number of remaining '90 models.
 Chrysler said the blend of national and regional incentives allows the company and its dealers to better focus marketing efforts on selected models.
 The three geographic regions are: the northeastern U.S. (five Chrysler sales zones which serve 13 states), the West (four sales zones serving all or parts of 11 states) and Central (16 zones serving virtually all other states from the Rockies to the Allegheny Mountains, including the southeast).
 The new program supersedes the previous program due to end Dec. 31.
 Chrysler said it is continuing its College Graduate incentive of $500 on any vehicle, its First-Time Buyer incentive of $400 on Jeep Wrangler and its Physically Challenged Assistance Program (P-CAP) incentive of up to $500 for adaptive controls. Any one of these special incentives may be coupled with a national/regional incentive in effect at the time of delivery.
 Chrysler said it will continue to feature certain vehicles at special Gold Key Plus finance rates. These vehicles include: Chrysler LeBaron convertible and New Yorker Fifth Avenue; Dodge Daytona, Dynasty and Dakota sport; Eagle Talon and Jeep Cherokee Laredo.
 National Incentives (available in all regions)
 $2,000 -- Chrysler Imperial, Dodge Ramcharger; $1,500 -- Dodge Monaco, Eagle Premier; $1,000 -- Eagle Talon; Plymouth Laser, Sundance; Dodge Shadow; $750 -- Jeep Comanche; $500 -- Jeep Wrangler, Plymouth and Dodge Colt 3-dr., Eagle Summit 3-dr.
 Other Incentives by Region
 Northeast: $1,500 -- Plymouth Acclaim, Dodge Spirit and Chrysler LeBaron sedan, Jeep Cherokee; $1,000 -- Chrysler, Plymouth and Dodge minivans and Dodge commercial minivan, Dodge Dakota pickup.
 Central: $2,000 -- Chrysler Imperial; $1,500 -- Jeep Cherokee, New Yorker Fifth Avenue, gas engine Dodge Ram pickup; $1,000 -- Chrysler New Yorker Salon, Dodge Dynasty; Plymouth Acclaim, Dodge Spirit, LeBaron sedan; Dodge Ram wagon, van & van conversion; $750 -- Dakota pickup; $500 -- Chrysler, Plymouth and Dodge minivans, Dodge commercial minivan; Dodge Ram 50 pickup.
 West region: Same as Central except for gas Dodge Ram pickup, $750.
 Alternative Annual Percentage Rate Financing
 Term (mos.) 1-24 25-36 37-48 49-60
 Sundance/Shadow 0.0 1.9 2.9 9.9
 Acclaim, Spirit, 0.0 3.9 4.9 9.9
 LeBaron sedan,
 Cherokee
 All other vehicles 4.9 6.9 7.9 9.9
 except minivans
 Minivan (NE only) 4.9 6.9 7.9 9.9
 Minivan (excpt NE) 6.9 7.9 8.9 9.9
 -0- 12/19/91
 /CONTACT: Tom Jakobowski of Chrysler, 313-956-1881 or 313-956-2894/
 (C) CO: Chrysler Corporation ST: Michigan IN: AUT SU:


KK -- DE009 -- 3804 12/19/91 10:40 EST
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Publication:PR Newswire
Date:Dec 19, 1991
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