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NEW CELLULAR TELEPHONE DIRECTORY DIALS UP SERVICE; ENHANCED DIRECTORY ASSISTANCE HAS BUILT-IN INTELLIGENCE

 WAYNE, Pa, June 16 /PRNewswire/ -- You're driving home on a Saturday night and your craving for pizza is off the charts.
 You know there's a good pizza place in the area, but you can't remember the exact name. Not to worry. Just dial Star-411 on your cellular phone and a service representative will not only find the number, but put your call through at no additional charge so you can order the pizza, complete with anchovies right from your car!
 Beginning today, Comcast Cellular will begin to roll out its new enhanced information service called "Comcast Connect" in the Philadelphia area and in New Jersey and Delaware later this year. Unlike traditional directory assistance, this one will have the ability to sort data based on whatever information a customer can provide in an effort to offer an unparalleled level of customer service to busy mobile phone users.
 Through specially designed software, the directory can locate information by city or street as well as the type of business or industry based on Standard Industry Codes (SIC). This permits operators to reference broad categories like "pizza places," then narrow down the search to a specific geographic area. Traditional directory assistance operators can only complete a search if the customer has a person's or business's name readily available, and the correct spelling of their specific city or town.
 In addition, Comcast Connect representatives will enhance the traditional directory assistance operator's role by staying on the line until the call goes through, and even connecting a customer to another number if the first listing isn't what he or she wanted.
 This new, "friendly" brand of operator service is a cellular first for the mid-Atlantic region and is one of only a few in operation across the United States, according to Comcast Cellular President Donald A. Harris.
 "We're always looking for cutting-edge features and services, because that's what our customers have come to expect from us," Harris said. "We see this Star-411 feature as just the beginning of our ability to expand directory assistance into an even greater business and concierge service."
 Harris said he believes that once the system is up and running, the potential for customer satisfaction is limitless.
 "We see in the very near future that Star-411 service could do everything from helping people with directions when they're lost, to making travel reservations for them and even ordering a pizza," he added.
 "In today's fast-paced world, services like this one really help to make people feel less stressed, and this can only contribute to a person's overall sense of productivity and well-being. These are the kinds of services customers have come to expect in the service-oriented environment of the 1990s," said Harris.
 He added that Star-411 also will enhance the company's efforts to promote cellular safety because customers will no longer have to write down numbers as with traditional directory assistance.
 Comcast Cellular's other new services include the North American Cellular Network (NACN) which lets users' calls follow them to major U.S. cities, and the cellular data/mobile office capability. The company is the fourth largest cellular carrier in the United States, and has cellular systems in Pennsylvania, New Jersey and Delaware.
 Comcast Corporation (NASDAQ-NMS: CMCSA, CMCSK), of which Comcast Cellular is a wholly owned subsidiary, is principally engaged in the development of cable television cellular communications systems. The company's consolidated and affiliated cable operations serve 2.9 million subscribers as of Dec. 31, 1992. Comcast also provides cellular telephone services in the Northeast United States to markets encompassing a population in excess of 7.4 million. In addition, Comcast is engaged in the sale and installation of sound communications systems, owning the largest independent network of background music systems operating under the Muzak name.
 /delval/
 -0- 6/16/93
 /CONTACT: Melissa Nichols of Comcast Cellular Communications, 215-975-5123, or Dava Guerin of Guerin & Kapnek Communications, 215-784-9060, or evenings, 215-635-5985, for Comcast Cellular Communications/
 (CMCS)


CO: Comcast Cellular Communications, Inc. ST: Pennsylvania IN: TLS SU: PDT

MK-MJ -- PH008 -- 2583 06/16/93 11:38 EDT
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Date:Jun 16, 1993
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