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NEW CATHOLIC ADVERTISING UMBRELLA RAISED

 WASHINGTON, July 7 /PRNewswire/ -- A new "umbrella" group to coordinate advertising in all Catholic newspapers and magazines has been launched. KPA Media Network, Inc., will offer advertisers one-order, one-bill access to whatever segment of the Catholic market they wish to reach.
 "Our mission is to make it easy for advertisers to reach this high- quality market," said W. King Pound, president of KPA Media Network. "The demographics of the Catholic market make it one that no advertiser can afford to ignore, especially since our service makes advertising in dozens of Catholic publications as easy as advertising in one."
 Recognition of the Catholic market's collective clout is on the rise as large advertisers increasingly target their messages to specific markets. The Catholic Press includes 155 newspapers in all 50 states, and Catholic newspapers reach more than 20 million readers in any given week. Catholic periodicals have 5.3 million paid subscribers.
 Readers of Catholic newspapers tend to be well-educated and financially well-established. A 1991 Simmons report found that committed Catholics were "likely to be well-educated homeowners with a strong financial base -- and avid readers of the church's publications." In practically every measure of importance to advertisers, the Catholic market fared better than the overall U.S. population.
 The survey also discovered that 38 percent of the audience for Catholic publications had taken at least one foreign trip in the last three years, making Catholic readers a crucial market for travel advertisers.
 The new KPA Media Network offers streamlined access to this entire market or any large or small segment of it. After consulting with advertisers to select the media buys most appropriate to their needs, KPA handles all related paperwork and accounting. The advertiser deals with only one company and writes only one check.
 "Based on my 40 years of experience with the Catholic press, I can say confidently that this new advertising network will create a win-win situation for readers of Catholic newspapers and for advertisers," said Pound.
 KPA Media Network has representatives in Atlanta, Washington, New York, Chicago, Florida, and the West Coast. They can be reached at 800-541-4266.
 -0- 7/7/93
 /CONTACT: Pam Pryor of KPA Media Network, 202-833-1663/


CO: KPA Media Network ST: District of Columbia IN: PUB ADV SU:

IH-KD -- DC003 -- 8943 07/07/93 09:02 EDT
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Date:Jul 7, 1993
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