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NEW BUSINESS PLAN EXAMPLE FOR BUSINESSES LETS EXECUTIVES LEARN FROM EXPERIENCE OF OTHERS

 MINNEAPOLIS, May 17 /PRNewswire/ -- Now all the talk about business plans for businesses can easily be turned to rewarding effect because their executives and new business start-ups can have a detailed example of a plan to work from.
 Finding in a survey that 75-85 percent of businesses with a business plan were more likely to succeed than those without one, The American Institute of Small Business has published one at a modest price of $39.95.
 "We had these dramatic survey results demonstrating the need for a sound business plan for all sorts of good reasons starting with getting adequate financing from banks, lending agencies and investors," says AISB President Max Fallek. "But we found, despite lots of readily available reading material on the subject, actual example plans to follow were virtually impossible to come by."
 The plan example includes the Executive Summary with the mission statement, and sections on: products, future products and services, market definition, competition and a complete marketing plan. There are complete write-ups for the production plan, company structure, business advisors and the financial plan including funding sources. For the essential financial sheet projections, the example includes three years of spreadsheets for the profit and loss statements, cash flow and balance sheets.
 "So we have overcome a paradox precluding executives from following the truism, `it's a wise man who learns from experience and a wiser one who learns from the experience of others,'" Fallek says. "Now the businessman can do it a lot more easily when it comes to a Business Plan."
 In its survey, the institute found that of those small business start-ups that were still in business, those that had prepared a business plan, had a 75 percent greater likelihood of success. For the ongoing businesses, approximately 78 percent of the businesses included in the survey, actually prepared a business plan. And, those firms who prepared a plan had an 85 percent greater chance of success.
 For a Business Plan Example, $39.95...write: American Institute of Small Business, 7515 Wayzata Blvd., Minneapolis, MN, 55426, or call toll free, 1-800-328-2906.
 -0- 5/17/93
 /NOE? TO EDITORS: Max Fallek is available for interviews. Review copies of the Business Plan Example are available upon request./
 /CONTACT: Max Fallek, President of The American Institute of Small Business, 612-545-7001/


CO: The American Institute of Small Business ST: Minnesota IN: FIN SU:

LD -- NYFNS1 -- 8968 05/17/93 07:33 EDT
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Date:May 17, 1993
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