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NEW BOX USES 40 PERCENT LESS CARDBOARD; A BOON TO ECOLOGY...AND BUSINESS, TOO

 MONTVALE, N.J., June 15 /PRNewswire/ -- A newly designed cardboard box can do a lot more for the environment than some of the largest recycling projects in our major cities, Bob Chandler says, with reason. It uses 40 percent less cardboard.
 Aptly named ECO PAK because of its ECOnomical and ECOlogical advantages, Chandler, who is president of Oak Tree Packaging Corp., says the box designed by his firm has been hailed by the industry for its source reduction aspects. This translates into requirements for far fewer trees from which cardboard is made, and consequently less bulk to dispose of in the nation's landfills.
 "The 25 percent source reduction ECO PAK makes possible is bound to make it the carton of the future -- especially as more and more environmental laws are enacted," Chandler asserts. ECO PAK achieves such economies by using two instead of four flaps at each end to fold and seal. Four arcs cut out at the points of seal further reduce cardboard requirements, while offering consumers the added advantage of being able to see the product inside.
 The company's demonstration model is approximately 1-1/2-inches high, 1-1/2-inches wide and 2-3/4-inches deep. It would take only 18 trees to produce a million such cartons, compared to 24 trees using the traditional configuration.
 Chandler cites "not only the savings in raw materials, but also those connected with carton manufacturing, printing and shipping. These represent tangible benefits to our customers," he added.
 The unique design permits 63 cartons of prototype size to be printed per press sheet instead of 36 eight-flap cartons of equal size according to Ed Fischer, manager of Oak Tree's Structural Design Department.
 Stimulus for the new carton was a major manufacturer of analgesic products which had been looking for ways to reduce its packaging costs by 30 percent. ECO PAK was created in less than two weeks by Oak Tree's Jamie Shimizu using a PC which, he claims, "enabled me to experiment with a number of alternatives quickly."
 Oak Tree, with sales of $42 million and plants in Massachusetts, Connecticut and Pennsylvania, expects its patented ECO PAK carton to be used initially in packaging camera film, pharmaceuticals, automotive products, golf balls and toothpaste. Down-the-road uses are virtually limitless, company officials believe.
 -0- 6/15/93
 /EDITOR'S NOTE: Carton sample, photos and interviews are available/
 /CONTACT: Fred Jennings of Adams, Colway & Associates, 716-586-3000 or 716-265-3112, for Oak Tree Packaging Corp./


CO: Oak Tree Packaging Corp. ST: New Jersey IN: PAP SU: PDT

KL -- CLFNS1 -- 1918 06/15/93 07:33 EDT
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Publication:PR Newswire
Date:Jun 15, 1993
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