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NEW BANDAGES FOR PEOPLE OF COLOR

 NEW BANDAGES FOR PEOPLE OF COLOR
 STAMFORD, Conn., Sept. 14 /PRNewswire/ -- Multiskins International


has introduced "Multiskins"(TM), a new line of adhesive bandages that are specifically designed for people of color. Available in boxes of 30 brown strips, Multiskins blends more naturally with darker skin tones than any other first-aid bandage. Multiskins are sterile, have non- stick pads and are made in the United States. They are being sold at prices that are comparable to other adhesive bandages.
 According to Amy Bryant, vice president of marketing, "Multiskins was developed to satisfy the needs of people of color who, until now, have been forced to wear bandages that were not designed for their skin tones. Multiskins, unlike other bandages, provides significant cosmetic benefits by allowing people of color to use a bandage that more closely matches their skin. We believe that Multiskins is an exciting new item that will fill a void in the marketplace for such ethnically sensitive products."
 Multiskins are currently available in several national drug store chains and wider distribution will be available soon. The company is also developing Multiskins in a broader variety of shades and sizes. "While the present bandage is appropriate for most people with darker skin, we want to fulfill the needs of as many people as possible," said Ms. Bryant. A light brown bandage is expected to be ready for distribution by the end of September.
 Ms. Bryant also indicated that a promotional campaign was underway to introduce the bandages. "We know from our market research that there is a large demand for Multiskins; we just have to let people know that there is a more appropriate choice for their first-aid needs."
 -0- 9/14/92
 /CONTACT: Amy Bryant, vice president of marketing of Multiskins International, 203-348-0466/ CO: Multiskins International ST: Connecticut IN: MTC SU: PDT


GK-PS -- NY045 -- 9130 09/14/92 11:50 EDT
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Publication:PR Newswire
Date:Sep 14, 1992
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