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NEW BACARDI BREEZER FLAVOR A RUNAWAY SUCCESS; A PERFECT ADDITION TO THE NATION'S NO.3 BRAND

 NEW BACARDI BREEZER FLAVOR A RUNAWAY SUCCESS;
 A PERFECT ADDITION TO THE NATION'S NO.3 BRAND
 MIAMI, Fla., Feb. 6 /PRNewswire/ -- Bacardi Imports, Inc. this week officially launched Bacardi Breezer Tahitian Tangerine, the latest edition to the company's highly successful, low-alcohol "rum refresher" product line. But, according to Bacardi Imports Marketing Vice President, Bill Tovell, some retailers were so excited about the new flavor, they "jumped the gun" and have had it on the shelves for a many as two weeks. Initial results are exciting.
 "We have some retailers in Florida looking at numbers five times their original projection for the new flavor," he said. "Needless to say, we're excited about this new flavor."
 Bacardi Breezer Tahitian Tangerine is the first and only tangerine flavor in the category.
 "Tahitian Tangerine adds a whole new flavor dimension for Bacardi Breezer consumers," Tovell said. "The unique and distinct flavor of Tahitian Tangerine also will bring new consumers to the brand, further increasing the overall sales."
 According to Tovell, both men and women who participated in exhaustive taste tests agree: Tahitian Tangerine's light, crisp, refreshing, slightly tart and not sweet taste is as good or better than the company's number one selling Bacardi Breezer flavor, Calypso Berry.
 "Positive consumer testing and research results for Bacardi Breezer Tahitian Tangerine are undeniable," Tovell said. "Test results exceed the exceptionally high taste performance standards of the entire line."
 Bacardi Breezer exploded in the national marketplace in April 1990 following two years of test marketing. In nine short months of national exposure, the natural fruit flavor product skyrocketed from 49th place to third, based on number of cases sold.
 "Bacardi Breezer quickly became the most successful new spirit- based product in history," Tovell said. "The addition of this new flavor will strengthen its position as a top selling spirit-based brand."
 The entire line includes Calypso Berry, Tropical Fruit Medley, Caribbean Key Lime, Island Peach and now Tahitian Tangerine.
 Bacardi Imports, based in Miami, is the national marketer and distributor of Bacardi rum, the nation's leading spirit brand since 1978 and Bacardi Breezer. The company also is the U.S. distributor of Martini & Rossi sparkling wines and vermouths.
 -0- 2/6/92
 /CONTACT: Bob Hunter of Bacardi Imports, 305-573-8511/ CO: Bacardi Imports ST: Florida IN: FOD SU: PDT


JJ-AW -- FL015 -- 7823 02/06/92 14:49 EST
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Publication:PR Newswire
Date:Feb 6, 1992
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