NEW AT&T PHONE SENDS HIGH-QUALITY IMAGES OVER ORDINARY LINES
NEW YORK, May 11 /PRNewswire/ -- Businesses will be able to share full-color, television-quality still images at the touch of a button, using ordinary telephone lines, with the new AT&T Picasso(tm) Still- Image Phone. AT&T today introduced the new phone, which allows users to send TV- quality images between Picasso phones while simultaneously talking over the same phone line. The cost of the call is the same as that of a regular voice call. Because the Picasso phone delivers detailed, high-quality pictures, it can be used to increase productivity for a number of different types of businesses. For example, advertising, design and photography agencies can use the Picasso phone to share photographs, sketches and other design work with their customers during phone calls discussing the work. They can use a computer mouse to draw on the screen, and they can send new images, such as a close-up picture of part of the design, as they work on the project.
NEIMAN MARCUS TO TEST PHONES IN THEIR JEWELRY DEPARTMENTS
Retailer Neiman Marcus said it plans to test the use of the AT&T Picasso phone in the precious jewelry departments of its stores. When customers looking at jewelry don't see the exact piece they want, the sales associate can call another store and show them the selections there. "With the Picasso phone, we have the potential to improve our customer service and reduce the risk of losing a customer to a competing store," said Dean Liles, senior vice president and chief information officer, Neiman Marcus. "Now, in essence we can have our entire inventory of jewelry available at every store. If customers see something they like, we'll ship it to their local Neiman Marcus store so they can make their final decision."
IMAGES SENT OVER PHONE PRECISE ENOUGH TO REVIEW TECHNICAL DESIGNS
Engineering companies, architectural firms and others who work with technical designs can use the Picasso phone to review critical drawings or circuit board designs while they collaborate on development or solving a specific problem. "When we used the Picasso phone to send images of design drawings simultaneously with voice communications, we found we were able to explain and resolve issues almost instantaneously," said Joseph J. Barba, project director for Foster Wheeler USA Corp., an international engineering firm based on Clinton, N.J. An added feature of the Picasso phone is the ability to obtain high resolution images of the drawings and be able to document the changes made during the review. Foster Wheeler is building on its extensive worldwide technology and communication base by adding the Picasso phone to improve overall customer service and quality through the application of state-of-the-art technologies, Barba said.
STILL IMAGES AN IMPORTANT ASPECT OF VISUAL COMMUNICATIONS
"Many people agree that the 1990s are the decade of visual communications, but sometimes we forget that doesn't mean just 'video' -- or moving image -- communications," said Robert M. Kavner, AT&T's group executive for communications products. "Still images are the backbone of many businesses and many industries." AT&T said customer feedback shows people involved in many other areas of work, including distance learning, training and remote consultation, say the Picasso phone could substantially improve their ability to do their jobs.
MARRIOTT CORPORATION TO HAVE PICASSO PHONES AVAILABLE AT CERTAIN HOTELS
Recognizing the need for people to send and receive images and conduct meetings with remote visual support while they are away from the office, AT&T and the Marriott Corp. also announced today that Marriott will make the Picasso Still-Image Phone available in its convention center hotels. "This is a clear example of how we can work with a strategic partner to quickly bring innovative solutions to meet customer needs," Kavner said. Users choose image sources and display devices. Customers can send images via the Picasso phone from a variety of sources, including those generated live by a video camera or a document camera or images stored on video tape, on digital cameras or on photo compact disc players. In addition, users can choose how to display the images -- on television screens of any size or on personal computer monitors. Users also have the option of storing up to 32 images in the Picasso phone. An optional, Microsoft Windows(tm)-based PC interface software package provides a connection between the Picasso phone and a personal computer, allowing users to store images on the computer and print them out through the computer printer. The software also allows users to send existing PC graphics files to a Picasso phone. On the phone, users can choose between settings that either maximize the level of detail transmitted or minimize the transmission time. An average image takes about 10 seconds to transmit, using the Picasso phone's 14.4-kilobits-per-second standard modem.
IMAGING LEADERS TO SEEK NEW CUSTOMER SOLUTIONS
Also today, AT&T, the leader in communications technology, and Kodak, the industry leader in image technology, said they are exploring the synergies between their companies with the objective of delivering end-to-end image communications solutions for their customers. "We found that the Picasso phone works superbly with Kodak's Photo CD Player to let people send full-color, high-quality still images," said Fred Geyer, general manager and vice president, Kodak CD imaging. "There are opportunities for us, working together, to further provide our customers with products and services to meet their needs." AT&T has started production of the Picasso Still-Image Phone in its Shreveport, La., factory, and it will be available to customers in the United States in June. The company is pursuing product approval and expects the phone to be available soon in many other countries. The phone will have a suggested list price of $3,295. AT&T will sell the Picasso phone through its Global Business Communications Systems sales channels and its U.S. and international distributors. Customers interested in demonstrations or further information can contact their AT&T account manager or call 800-225-3000. -0- 5/11/93 /EDITOR'S NOTE: Black and white photos, color slides and B-roll available upon request. Picasso Still-Image Phone is a trademark of AT&T. Windows is a trademark of Microsoft Corp./ /CONTACT: Debbie Mazur, 404-810-7085 or, home, 404-875-3763, or Dave Johnson, 908-658-2185 or, home, 201-729-3233, both of AT&T/ (T)
CO: American Telephone and Telegraph Company ST: New York IN: TLS SU: PDT
BN-RA -- AT009 -- 7003 05/11/93 11:24 EDT
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|Date:||May 11, 1993|
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