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NEW ACCORDS PROTECTED BY PLASTIC SHIELD

 TORRANCE, Calif., Aug. 25 /PRNewswire/ -- With the introduction of the completely redesigned and re-engineered Accord in mid-September, Honda becomes the first automobile manufacturer to ship all of its vehicles with a new protective white plastic wrap called "Paint Guard."
 Paint Guard benefits the consumer by reducing potential paint damage while the vehicle is in transit from the factory to Honda dealerships. Paint Guard more thoroughly protects exterior paint surfaces from the effects of acid rain, rail dust, industrial fallout and other airborne contaminants than previous methods.
 Upon arrival at Honda dealers, Paint Guard can be easily peeled from the vehicle, eliminating problems from traditional methods of paint protection such as spray-on waxes or Cosmoline(TM). These traditional methods required car dealers to use solvents for removal, which posed disposal difficulties.
 All 1994 Honda and Acura automobiles will have this new, all-white plastic sheeting on all horizontal surfaces to protect the paint finish. Dave Haney, senior manager for distribution at American Honda, said, "Paint Guard is a win-win benefit for Honda and Acura customers and our dealers. It is vastly superior to the waxes and other spray-on materials used by other car manufacturers. This paint protection method is more expensive. However, we believe the benefits to the customer make it a worthwhile investment."
 Paint Guard was first used by Honda in the fall of 1992 on all the vehicles produced by Honda of America Manufacturing and exported to Japan, as well as on all 1993 Acura NSX and Legend automobiles. All 1994 model year automobiles produced in Marysville and East Liberty, Ohio, Alliston, Canada, and Japan will be shipped using the Paint Guard protector.
 -0- 8/25/93
 /EDITOR'S NOTE: Free photo to accompany this story is available immediately to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, call 214-416-3686./
 /CONTACT: Kurt Antonius, 310-783-3171, or Chris Marshall, 310-783-3164, both of American Honda/


CO: American Honda Motor Co. Inc. ST: California IN: AUT SU: PDT

LS-JB -- LA004 -- 5720 08/25/93 09:07 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
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