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NEW 800 NUMBER GIVES BROADCAST INFORMATION ON 'MRS. BUSH'S STORY TIME'

NEW 800 NUMBER GIVES BROADCAST INFORMATION ON 'MRS. BUSH'S STORY TIME'
 PHILADELPHIA, Dec. 10 /PRNewswire/ -- When fans of "Mrs. Bush's Story Time" call 1-800-437-8127, they'll hear the voice of Bugs Bunny telling them where they can hear the 10-week radio series in their area.
 Beginning on Thanksgiving and continuing through mid-February, the 800 number, called the U.S. Healthcare Story Time Line, will enable listeners nationwide to learn the cities where ABC Radio stations are broadcasting "Mrs. Bush's Story Time." For the top 25 markets, callers can also find out the program's dial location, date and time of broadcast.
 With more than 175 stations nationwide having already committed to air the series, the 800 number is expected to provide an important service for the public.
 "We're excited about the opportunity to help the public learn more about 'Mrs. Bush's Story Time.' We already have an extensive 800 network for our members, and in our experience, the 800 numbers are widely used," said Marcy Abramson, vice president of operations for U.S. Healthcare, a Pennsylvania-based health maintenance organization (HMO).
 "Our goal is to make the Story Time Line an entertaining and functional addition to this great program," she concluded.
 The "Mrs. Bush's Story Time" radio program kicked off in most of the top 25 markets with a four-hour Thanksgiving special and will be followed by 10 half-hour programs every week through February.
 Some of the highlights are: the president and Mrs. Bush reading the story "'Twas the Night Before Christmas" and "Arthur Meets the President"; Mel Gibson reading "Rumpelstiltskin"; Big Bird reading "Noisy Nora," and celebrities like Tony Danza, Gloria Estefan, Joe Montana and Norman Schwarzkopf reading humorous children stories.
 In addition to U.S. Healthcare's support, the project's two major sponsors are The Chase Manhattan Bank and Time Warner Inc. They have exceeded their original sponsorship commitments by donating numerous services. For example, through a tie-in with its Visa card, Chase is providing more than 20,000 books to 300 Head-Start centers throughout New York City, and Time Warner is waving the normal licensings fees and is donating the use of its cartoon characters like Bugs Bunny and others for a variety of promotional activities.
 "Mrs. Bush's Story Time" is co-produced by ABC Radio Networks and the Children's Literacy Initiative, a Philadelphia-based non-profit organization. The series is made possible by founding sponsor The Chase Manhattan Bank and Time Warner Inc. Additional support is provided by U.S. Healthcare.
 /delval/
 -0- 12/10/91
 /CONTACT: Dava Guerin of Weightman Public Relations, 215-561-6100, or home, 215-635-5985, for Children's Literacy Initiative/ CO: Children's Literacy Initiative; ABC Radio Networks ST: Pennsylvania IN: ENT SU:


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Date:Dec 10, 1991
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