Printer Friendly

NEW "POLITICALLY CORRECT" GREETING CARDS POKE FUN AT PRESIDENTIAL CANDIDATES

 NEW "POLITICALLY CORRECT" GREETING CARDS POKE FUN AT
 PRESIDENTIAL CANDIDATES
 CLEVELAND, Oct. 14 /PRNewswire/ -- Voting for the candidate of your choice is a serious matter, but if you were asked to cast a ballot for the funniest politician, whom would you choose?
 American Greetings is offering a new series of humorous birthday and non-occasion cards focusing on everyone's favorite politicians. A card bearing a caricature of Governor Clinton reads: "Hey, big guy ... it's your birthday, so go ahead and blow out those candles, but just remember one thing ... Don't inhale!"
 The Republicans get equal billing with a card that shows a father reading a storybook to his two children. The copy reads: "... and as he stood in front of the cheering townspeople, he raised his arms and exclaimed, 'Read my lips! No new taxes!' Thought you might enjoy a good fairy tale on your birthday ..." Two more cards feature H. Ross Perot and Vice President Quayle. The remaining two take a humorous look at voter attitudes.
 According to Kathy Bernetich, executive director of Editorial and Concept Development, developing the cards posed some unique challenges to the artists, writers and designers who created them. "We wanted the cards to be bipartisan, so we were careful to include both parties. At the same time, we wanted them to be as timely and funny as possible. We tested one of the cards in the spring and when the ratings went through the roof, we knew we had a winner."
 Bernetich said cards reflecting events in the news are not new for American Greetings. "During the Persian Gulf War, we created 'Greetings from the Gulf,' cards for service men and women to send to their families in America. Another line, called 'America Misses You,' allowed civilians to express their support to troops stationed in Saudi Arabia. Both lines had to be turned around quickly."
 Are more political cards in the offing after inauguration day? Stay tuned. "Our research shows Americans love timely, topical humor," Bernetich said, "and politics are a natural."
 -0- 10/14/92
 /EDITOR'S NOTE: B/W & color photos are available on request. Kathy Bernetich available for interviews. To schedule, please contact Laurie Henrichsen/
 /CONTACT: Laurie Henrichsen of American Greetings, 216-252-4943/ CO: American Greetings ST: Ohio IN: REA SU: PDT


BM -- CLFNS1 -- 9661 10/14/92 07:50 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 14, 1992
Words:387
Previous Article:XEROX SIGNS AGREEMENT TO SELL VAN KAMPEN MERRITT TO CLAYTON, DUBILIER & RICE AND VKM MANAGEMENT
Next Article:IVAX ENTERS INTO AGREEMENT TO ACQUIRE CERTAIN ASSETS OF THE U.K. GENERIC PHARMACEUTICAL OPERATIONS OF MEDEVA PLC
Topics:


Related Articles
'MOOSEMANIA' IS IN THE CARDS FOR AMERICAN GREETINGS
DON'T FORGET THE BOSS!
DEAR BILL AND HILLARY
Micrografx and American Greetings Introduce New Interactive Greeting Card Software
Micrografx and American Greetings Introduce New Interactive Greeting Card Software
New Greeting Cards Lampoon Candidates And Voter Attitudes
Would Gore Be 'Voted Off The Island?' Would Bush Use a 'Lifeline?'.
What's in the Cards this Election Day? New Political Humor Line from American Greetings Allows Voters to Speak Out.
New Cards by American Greetings 'Get Honest' About Thanksgiving.
AG Interactive Scares up Hundreds of Online Ghoulish Greetings, Anticipating Tons of Trick-or-Treat Traffic.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters