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NETWORK TV STAR JONATHAN TAYLOR THOMAS LENDS VOICE TALENT TO 'SCOOTER'S MAGIC CASTLE' FROM ELECTRONIC ARTS' EA KIDS DIVISION

 SAN MATEO, Calif., Jan. 17 /PRNewswire/ -- The EA Kids(TM) division of Electronic Arts(R) (NASDAQ: ERTS) has announced that one of the young stars of the mega-hit television series "Home Improvement," Jonathan Taylor Thomas, will be the voice of Scooter in new versions of "Scooter's Magic Castle." An earlier version of the software program has already won a prestigious Parent's Choice Award and a National Parenting Center Seal of Approval. The new, enhanced versions for the 3DO(TM) Interactive Multiplayer(TM) system and personal computer CD-ROM platforms will debut this fall.
 In "Scooter's Magic Castle(TM)," children explore their very own magic castle with the help of lively pal Scooter and his wise sidekick, Theo the Owl. The program features an intuitive interface, colorful graphics, fluid animation and an original musical score. There are more than 25 activities that enhance learning skills while providing a steady dose of fun.
 "The connection between Hollywood talent and what we do with kids' learning software is getting stronger," said Michael Pole, producer for EA Kids. "We're getting closer and closer to creating programs that look and feel like interactive cartoons or movies -- and we're thrilled that Jonathan wants to be a part of this creative explosion."
 The enhanced versions of "Scooter's Magic Castle" are a true collaboration between EA Kids and Hollywood. In addition to Taylor Thomas, several other well-known voice-over performers will be portraying characters in the program, and the script was written with the help of experienced children's television writers.
 In true Hollywood style, EA Kids is using a number of classic animation production techniques. For instance, the division is working with a group of former Disney animators to create lip-sync models for all of the main characters in "Scooter's Magic Castle." The models allow the animators to replicate a true "cartoon" look in the software program when characters speak.
 With Scooter and his friends, children can grow magic gardens, create monsters in a fantastical laboratory, visit a wizard's secret chamber and create wacky songs on a musical staircase. The activities, which were designed with the help of educators and child psychologists, develop skills such as vocabulary, memory, pattern recognition, color discrimination and creativity.
 EA Kids, the children's software division of Electronic Arts, creates fun software with intrinsic educational value. Since last April, the division has released more than 15 products for children ages 3 to 14. Titles include early learning programs ("Ping and Kooky's Cuckoo Zoo(TM)", reading and language arts software ("Eagle Eye Mysteries(TM): The Original," "Eagle Eye Mysteries(TM) in London," and "Peter Pan: A Story Painting(TM) Adventure"), cross-curricular, activity- based programs ("Scooter's Magic Castle") and creativity software ("Video Jam(TM)," "EA Kids Art Center(TM)").
 A long-term agreement with The Children's Television Workshop will result in the development of a line of "Sesame Street" titles from EA Kids beginning in the spring. The products feature simple, intuitive interfaces and highly interactive, engaging environments.
 Electronic Arts is a diversified entertainment and education company that develops, publishes and distributes software worldwide. The company was founded in 1982 and has an annual sales rate of over $350 million. Corporate headquarters are in San Mateo, with additional offices in Texas, Canada, the United Kingdom, Europe, Australia and Japan.
 NOTE: EA Kids, EA Kids Art Center, Eagle Eye Mysteries, Ping and Kooky's Cuckoo Zoo, Scooter's Magic Castle, Story Painting and Video Jam are trademarks of, and Electronic Arts is a registered trademark of, Electronic Arts. 3DO and Interactive Multiplayer are trademarks of The 3DO Company. Sesame Street and its characters are owned by Children's Television Workshop and used by permission.
 -0- 1/17/94
 /CONTACT: Susan Dyssegard of Electronic Arts, 415-513-7307/
 (ERTS)


CO: Electronic Arts ST: California IN: CPR SU: PDT

TM-LW -- SF005 -- 2342 01/17/94 07:03 EST
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Date:Jan 17, 1994
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