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NEED A HAND WITH HOLIDAY GIFT IDEAS? THE ANSWER'S IN THE PALM: 'STEAK' YOUR CLAIM WITH A PRIME GIFT

 NEED A HAND WITH HOLIDAY GIFT IDEAS? THE ANSWER'S IN THE PALM:
 'STEAK' YOUR CLAIM WITH A PRIME GIFT
 PHILADELPHIA, Dec. 5 /PRNewswire/ -- Running out of time to beef-up your holiday list with a classy gift idea for that prized customer or outstanding employee?
 With one toll-free phone call, you can have an assortment of prime grade steaks from The Palm, America's most famous steak house, delivered right to their door.
 Long renowned for its succulent steaks served in a star-studded, saloon-like atmosphere, The Palm last year launched the Palm Pak, a mail order delivery service featuring four selections of hand-cut, perfectly aged beef. Prices start at $100 for six 12-ounce filet mignon steaks. The Palm Pak also offers New York sirloin steaks (four 16-ounce cuts for $115), prime Porterhouse steaks (four 22-ounce cuts for $105) and a family-size selection that's perfect for Christmas dinner (eight 12- ounce New York sirloins for $160).
 Customers have given the Palm Pak, well, rare reviews, according to manager Debbie Rocker. "Half of our orders are repeat business every month. Many of them have eaten in one of our Palm restaurants (there are 11 nationwide) and can't believe they can order the same quality steak for their home that they enjoy in the restaurant."
 The secret to the Palm Pak's success is a combination of demanding managers and a special shipping process. "The Palm built its reputation on its steaks," Rocker said. "We demand the best -- perfectly aged, exquisitely marbled, enormous steaks." Palm Pak steaks are vacuum- packed and shipped in dry ice and sawdust to ensure absolute freshness and quality. Orders are delivered to any location in the continental United States, generally within two days of ordering.
 Palm Pak orders are fully guaranteed.
 Rocker said business has been split roughly equally between corporate and personal orders. "We have companies that place huge orders every Christmas for their best customers or employees. Those same people often turn around and place an order for their own family or friends." An especially receptive market for Palm Paks has been the Japanese, who have extremely high standards for the beef they consume and give as a traditional gift, Rocker said.
 Orders can be placed by calling 800-388-PALM. Visa, MasterCard and American Express are all accepted. Rocker said she urges customers to place holiday orders by Dec. 16 to ensure delivery by Christmas.
 /delval/
 -0- 12/5/91
 /CONTACT: Anne B. Inman of LevLane Advertising, 215-667-7313, for The Palm/ CO: The Palm ST: Pennsylvania IN: FOD SU:


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Publication:PR Newswire
Date:Dec 5, 1991
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