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NEAPOLITAN PIZZA DEBUTS AT LOCAL PIZZA HUT; NEAPOLITAN OPERA MAN COMES TO TOWN TO SING PIZZA'S PRAISES

 PHILADELPHIA, Jan. 21 /PRNewswire/ -- Italy is a land full of many artistic treasures, glorious music and, of course, fabulous food.
 Now, Pizza Hut is bringing the best of Italy to your town with the introduction of its new Neapolitan Pizza and a visit from the infamous Neapolitan Opera Man and Neapolitan Opera Woman.
 The new Neapolitan Pizza is designed for pizzeria pizza lovers. It is an authentic New York-style pizza made with rich tomato sauce, whole milk mozzarella cheese and a crisp, foldable crust. It's an entirely new pizza for Pizza Hut -- and from the crust to the sauce to the cheese it's reminiscent of the Northeast's traditional pizza parlor pie.
 Neapolitan Opera Man or Neapolitan Opera woman will visit local radio stations on Jan. 25 to help introduce the new Neapolitan Pizza and to sing the praises of all things Italian. With the Italian trivia contest, local residents will have the opportunity to win a pizza party for 15 friends, complete with four large Neapolitan Pizzas and soda.
 A special introductory offer of $6.99 for a large cheese Neapolitan Pizza, or two for $10.99, will be available from Jan. 25 through Feb. 21.
 Pizza Hut, best known for its pan pizza, has introduced this new product to satisfy the appetites of its customers. Northeast pizza lovers now have several delicious alternatives from their local Pizza Hut restaurant, which is dedicated to meeting their pizza needs. The Neapolitan Pizza was tremendously successful when test-marketed in six Northeast towns, with many restaurants increasing business by 25 percent during the introductory period.
 Pizza Hut is the world's largest pizza restaurant chain, with nearly 7,000 restaurants and delivery/carry-out units in all 50 states, and 1,800 units in 63 foreign countries.
 /delval/
 -0- 1/21/93
 /CONTACT: Mike Murphy of Pizza Hut, 215-946-1900, or Sean Murray of Ketchum Public Relations, 215-656-8209, for Pizza Hut/


CO: Pizza Hut, Inc. ST: Pennsylvania IN: FOD SU: PDT

MK-MP -- PH025 -- 7392 01/21/93 12:05 EST
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Publication:PR Newswire
Date:Jan 21, 1993
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