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 DAYTON, Ohio, Oct. 21 /PRNewswire/ -- Computer maker NCR is putting hundreds of teams in place around the world as it implements a new Customer Focused Business Model to focus resources on delivering total business solutions to customers quickly, efficiently, and with precision.
 NCR Chairman and CEO Jerre Stead said, "Our customer is the center and focus of our new business model. We will be customer led, and we will seek out continuous customer input and validation. This will enable us to be more responsive and to provide end-to-end solutions. We want to be known by our customers as their best value supplier.
 "The decision to align our company around Customer Focused Teams is the result of successful pilot projects conducted over the past year with customers around the world," Stead said.
 A Customer Focused Team is an organized and empowered group that represents a complete set of company resources, whose focus is on specific customers, and whose members have common objectives.
 Each Customer Focused Team works face to face with customers, using local and global resources to speed decisions and increase responsiveness to customers.
 "Through our pilot projects, we have found that with our teams in place we can provide smart, deliverable solutions that fit the unique profile of every customer and a much more rapid, flexible response to our customer needs," said Stead.
 "Additionally, our team members feel great about what they are doing. They feel more connected to the customer and much more empowered to do what is right for the customer. That's a great combination -- delighted customers and team members."
 Two Levels of Support for Teams
 With the Customer Focused Business Model, the teams have front-line decision-making authority with functional support provided at two levels, each directly accessible by the teams.
 Local support for the teams will be offered through 15 newly formed geographic areas with a full set of resources available, such as marketing, hardware and software support, business analysis, education, and consulting services.
 Global support for the teams is provided by four operating units and functional centers of expertise.
 Worldwide Marketing will have full responsibility for establishing market strategies and prioritizing programs. This group will collaborate closely with area organizations and Customer Focused Teams to identify key market opportunities and customer solutions.
 Products and Systems will include four lines of business (computers, workstations, retail, and financial) and two fully integrated businesses (NCR Microelectronics and Applied Digital Data Systems). Functional areas include technology and development, worldwide manufacturing and supply line management, and logistics, along with software and information products distribution.
 Worldwide Customer Services will include the professional services and support services lines of business as well as global support service programs, including global support centers and worldwide parts management.
 Sales and Services will have responsibility for Customer Focused Team development and support, and for product and solution sales, service delivery and support. Field operations will be directed through 15 geographic areas in two basic sales and service organizations:
 -- The Americas, which includes the United States, Canada, and Latin America; and
 -- International, which includes Japan, Germany, United Kingdom, Switzerland, France, Iberia, Italy, Asia/Pacific/China, Australia/New Zealand, Northern Europe, Middle East/Africa, East Europe.
 Functional support, including Human Resources, Finance, Quality, Information Systems, Law and Public Relations and Associate Information, will be provided to Customer Focused Teams at both the geographic area and global levels.
 "These Customer Focused Teams are our way of life. This model will allow us to be customer-centric, placing our customers at the heart of everything we do," said Stead.
 NCR, AT&T's (NYSE: T) computer company, brings computing and communications solutions together to provide people easy access to information and to each other -- anytime, anywhere.
 -0- 10/21/93
 /CONTACT: Jim Mazzola of NCR, 513-445-6148, or, after hours, 513-222-6120/

CO: NCR Corporation ST: Ohio IN: CPR SU: PDT

AR -- CL019 -- 5141 10/21/93 11:31 EDT
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Publication:PR Newswire
Date:Oct 21, 1993

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