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NBC PICKS GE-1 FOR SATELLITE DISTRIBUTION

 PRINCETON, N.J., Sept. 1 /PRNewswire/ -- The NBC television network will have a new satellite home in the sky beginning in 1996. NBC has signed a long-term, multi-transponder agreement with GE American Communications (GE Americom) for Ku-band satellite transmission service on GE-1, the company's new hybrid satellite. NBC will use GE-1 for various incoming and outgoing services.
 "GE Americom provided both the technical configuration and cost- effectiveness we needed," said Randy Falco, President, Broadcast and Network Operations, NBC.
 "With GE-1, we'll have the flexibility to introduce new technologies as they develop, such as digital compression," he said.
 "We are delighted that NBC has chosen GE-1. With the first 36 MHz Ku-band transponders in the U.S. market, we were able to provide NBC with a unique solution for its satellite needs," said John F. Connelly, Chairman and Chief Executive Officer, GE Americom.
 "We look forward to maintaining and strengthening our strong business relationship," he said.
 GE Americom, located in Princeton, N.J., operates the SATCOM fleet -- five C-band and two Ku-band satellites -- and provides service on Spacenet 2 -- to the cable television, broadcast radio and television, as well as business information and government market segments. GE Americom is a subsidiary of General Electric Company (NYSE: GE).
 /delval/
 -0- 9/1/93
 /CONTACT: Paul Manuele of GE American Communications, 609-987-4200/
 (GE)


CO: GE American Communications, Inc.; GE Americom; NBC ST: New Jersey IN: ENT SU: CON

CC-LJ -- PH010 -- 7894 09/01/93 10:59 EDT
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Publication:PR Newswire
Date:Sep 1, 1993
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