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NBC's TODAY Ties The Knot for 12-Week On-Air/On-Line Wedding Planning Series.

Business, Multimedia & Entertainment Editors

NEW YORK--(BUSINESS WIRE)--May 8, 2000

TODAY and TheKnot.com Audiences Will Plan Wedding of Real Couple

The Knot (www.theknot.com; AOL kw: weddings), the leading online wedding resource, and NBC's TODAY show, the No. 1-rated morning news show, are getting hitched for a 12-week event, entitled "TODAY Ties The Knot."

This truly unprecedented series - scheduled to begin the week of June 19th - will feature the live, on-air and online planning of one couple's wedding. Throughout the series, Carley Roney, co-founder of The Knot, will appear on TODAY to present ideas for each aspect of the couple's wedding. Nearly every detail - from invitations to the honeymoon - will be determined by votes cast weekly on the Web by TODAY's viewers.

Starting today, to-be-weds across the country will be able to submit their stories for consideration by TODAY and The Knot. Entries can be submitted via www.today.msnbc.com and www.theknot.com and will be accepted no later than Friday, May 19, 2000. The search for couples to participate in TODAY Ties The Knot was announced this morning on TODAY and will be given on-air promotion over the course of the next two weeks. In addition, TODAY Ties The Knot will also be cross-promoted online at both the TODAY and The Knot sites.

From the applications submitted, four couples will be selected to be featured on the debut segment of TODAY Ties The Knot. Following the segment, viewers will be able to vote online for which couple will have their wedding planned and celebrated live on TODAY. Each week, viewers will cast their votes to determine the style and substance of the couple's wedding. The series will culminate with the actual ceremony, broadcast live from TODAY Plaza in Rockefeller Center.

"With TODAY Ties The Knot, we're taking the concept of interactive television to a whole new level," says Jeff Zucker, executive producer of TODAY. "We selected The Knot as our partner because they have done an outstanding job of taking the tradition of weddings into the 21st century both on- and offline."

As the most popular and comprehensive online destination for brides and grooms, The Knot will lend its extensive wedding planning expertise to help TODAY present the latest trends in weddings - from innovative cake ideas to surprisingly fashionable bridesmaid dresses. As the "face" of The Knot, Carley Roney offers modern-day planning advice to thousands of to-be-weds a day and has quickly become the next-generation authority on weddings.

"We are honored that NBC has chosen The Knot to co-produce this groundbreaking series," says Roney. "They have always been on the cutting-edge of merging old and new media and we are thrilled to be working with TODAY to show America how powerful the Internet can be, especially with a life event as time-honored and universal as weddings."

For more information about TODAY Ties The Knot, please visit www.today.msnbc.com or www.theknot.com. Viewers can tune in to watch this special 12-week event starting the week of June 19, 2000.

About The Knot

The Knot (NASDAQ: KNOT) is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands, located at www.theknot.com and at AOL keyword: weddings. Combining comprehensive content and an active online community with wedding-related commerce, the Company's online sites provide extensive resources to help couples plan their wedding and future lives together as a couple. Featuring a gallery of 20,000 bridal gown images, a 10,000-product wedding gift registry, extensive local resources, interactive planning tools, and thousands of helpful articles, The Knot offers a one-stop solution for planning the big day.

In addition, The Knot provides certain offline services to the wedding market such as a series of books with Random House's Broadway Books, a semiannual gown magazine called Wedding Gowns, and Weddingpages, regional wedding magazines in over 50 U.S. markets. The Knot is based in New York and has several other offices across the country.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
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Publication:Business Wire
Date:May 8, 2000
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