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NBA PROPERTIES AND WARNER BROS. CONSUMER PRODUCTS TEAM UP FOR CROSS LICENSING PROGRAM

 NEW YORK, Nov. 17 /PRNewswire/ -- National Basketball Association Properties and Warner Bros. Consumer Products announced today a joint licensing program to include all 27 NBA team logos with Bugs Bunny, Tweety, Sylvester, Tasmanian Devil and the rest of the Looney Tunes classic characters.
 The agreement was jointly announced by NBA Properties President Rick Welts and Warner Bros. Worldwide Consumer Products President Dan Romanelli.
 Under the agreement, licensees can bring to market a wide range of youth and adult apparel products with NBA team trademarks and popular cartoon characters from Looney Tunes.
 "We're pleased to partner with Warner Bros., a division of the world's largest communications organization. The worldwide appeal of Looney Tunes characters and NBA team logos provides for a perfect team effort," said Welts.
 According to Romanelli, "We are very excited about our agreement with the NBA at a time when basketball is extremely popular and still growing. Adding to our highly successful cross-licensing franchises with the NFL, NHL, and MLB, the agreement with the NBA gives us a slam dunk in sports licensing."
 Apparel licensees that currently comprise the NBA/Warner Bros. program include: Changes (youth and adult T-shirts and sweatshirts), Glasgow (infant - 20 activewear), Jostens (youth and adult T-shirts and sweatshirts), Magic Johnson T's (youth and adult T-shirts and sweatshirts) and Wormser (kids pajamas and robes).
 Warner Bros. Consumer Products, which includes the Licensing and Studio Stores divisions of the company, is a Time-Warner Entertainment company. With interests in film, music, publishing, home video, entertainment and program distribution, Time-Warner is the largest media and communications organization in the world.
 -0- 11/17/93
 /CONTACT: Seth Sylvan or Jon Stern of NBA, 212-826-7000, or Michael Peikoff of Warner Bros., 818-954-5807/
 (TWX)


CO: National Basketball Association; Warner Bros. Consumer Products ST: New York IN: SU: LIC

SH -- NY033 -- 5432 11/17/93 11:27 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 17, 1993
Words:306
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