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NBA ALL-STAR FEVER STARTS EARLY AS BABY RUTH JOINS WITH TIMBERWOLVES, COCA-COLA IN ALL-STAR FANTASY PROMOTION

 MINNEAPOLIS, Jan. 7 /PRNewswire/ -- The top shooters, hottest playmakers and toughest rebounders in the National Basketball Association (NBA) will converge on Minneapolis in February when the city plays host to the league's 1994 All-Star Weekend. Nestle Chocolate & Confections, a division of Nestle Food Co., will get the ball rolling a little early when it kicks off the All-Star Fantasy Promotion at the Timberwolves-Phoenix Suns game tonight.
 Nestle, Coca-Cola and the Timberwolves will launch the promotion Jan. 7 when special guest Kevin McHale, former NBA All-Star forward for the Boston Celtics, attends Nestle NBA Jam Session Night at the Timberwolves' arena.
 Consumers in the Minneapolis region can enter to win the All-Star Fantasy Promotion grand prize of an all-expense-paid trip for two to the 1995 NBA All-Star Game in Phoenix, or a first prize of four season tickets for the 1994-1995 Minnesota Timberwolves. Second prize is a chance for two to travel with the Timberwolves to the March 4, 1994, Phoenix game, the March 6 Denver game and the March 8 Utah game, and includes airfare and hotel. Third prize is 12 tickets for Suite Night at the Target Center on April 6, when the Timberwolves meet the L.A. Clippers.
 Consumers can enter the promotion through entry blanks available at local Nestle and Coca-Cola retail outlets. The entry blanks will be part of in-store, basketball-themed displays found in retailers throughout the Minneapolis region, including Duluth, Minn., and Fargo, N.D. Specially designed All-Star Fantasy packs of 24 cans of Coca-Cola classic, diet Coke and caffeine-free Coca-Cola products will also contain the sweepstakes offer and entry blanks. In addition, Nestle "Buy Three, Get One Free" coupons (45 cent value) and Coca-Cola coupons for $1 off the purchase of a 24-pack will also be available.
 The promotion is part of Nestle's NBA sponsorship which will be highlighted by the "Baby Ruth Shootaround" to be held in Minneapolis during NBA All-Star Weekend, Feb. 12.
 Baby Ruth, an official candy bar of the NBA, is a delicious combination of caramel, nougat and peanuts, with a rich chocolate coat of lumps and bumps. "If it didn't look so funky, it wouldn't taste so fine."
 Other Nestle Chocolate & Confections candy bars supporting the NBA are Nestle Crunch and Butterfinger.
 -0- 1/7/94
 /CONTACT: Shari Nakakura, Fleishman-Hillard, 213-629-4974; or Tricia Bowles, Nestle Chocolate & Confections, 818-549-5817/


CO: National Basketball Association; Nestle Chocolate & Confections;
 Nestle Food Co. ST: Minnesota IN: FOD LEI SU:


JM-JL -- LA022 -- 0346 01/07/94 20:33 EST
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Publication:PR Newswire
Date:Jan 7, 1994
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