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NATURAL EARTH TECHNOLOGIES ADDS TO GARDEN THUNDER PRODUCT LINE

 NATURAL EARTH TECHNOLOGIES ADDS TO GARDEN THUNDER PRODUCT LINE
 SANTA BARBARA, Calif., April 30 /PRNewswire/ -- Natural Earth Technologies, Inc. (NASDAQ: NETX) announced today that it has acquired a 20-year exclusive license relating to the marketing and sale of two 100 percent natural E.P.A.-registered products for consumer home use, both indoor and outdoor -- an insecticide/pesticide and an animal repellent. The product rights have been acquired from Champion 100 percent Natural, Inc., the Boca Raton, Fla. manufacturer of the products. To date, these products, which were under development for five years, have been marketed solely through catalogs.
 The company's new 100 percent natural insecticide/pesticide, unlike most insect control products currently on the market, has been demonstrated to be highly effective against a broad range of insects and contains no synthetic chemicals. The animal repellent is highly effective in repelling dogs, cats, raccoons, deer, and other animals from flowers and shrubs, as well as garbage containers, and can also be used indoors to keep pets away from furniture.
 Robert Kassel, Natural Earths's president and chief executive officer, stated that "the acquisition of these revolutionary new products represents an important extension of the company's Garden Thunder(TM) line of natural and environmentally compatible lawn and garden care products. We believe these products have significant potential and position the company to capitalize on the demand for products in the over $500 million consumer insect control market."
 Natural Earth markets natural and environmentally compatible lawn and garden products under the Garden Thunder brand name.
 -0- 4/30/92
 /CONTACT: Robert Kassel of Natural Earth Technologies, 805-565-5279, or Howard Bronson of Howard Bronson & Company, Inc., 212-867-6160, for Natural Earth Technologies/
 (NETX) CO: Natural Earth Technologies, Inc. ST: California IN: SU: PDT


TQ-SH -- NY077 -- 5037 04/30/92 14:31 EDT
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Publication:PR Newswire
Date:Apr 30, 1992
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