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NATURAL ADVANTAGE, INC. LAUNCHES PROMOTION OF SELF-HELP AUDIO TAPES

 BIRMINGHAM, Mich., July 28 /PRNewswire/ -- Natural Advantage, Inc. announced today a new nationwide promotion aimed towards anyone seeking self-improvement.
 The Michigan-based self-help company is launching a bold promotion to familiarize the public with their subliminal self-help audio tapes. Natural Advantage is giving away a total of 100,000 copies of its five most popular self-help tapes.
 Whether you want to lose weight, stop smoking, reduce stress, increase energy or build confidence, you now have the opportunity to do so for free with either of these five popular subliminal self-help audio tapes.
 Natural Advantage audio systems use revolutionary technology that implement subliminal suggestions synchronized with the rise and fall of the musical foreground. This advanced process enables the listener to receive optimal results.
 "I have never experienced an easier way of losing weight," claimed Janet Barmann of Montana.
 Why would a company want to give away a product?
 Mark Thomas, vice president of marketing for Natural Advantage, said this promotion will place our self-help systems in the hands of individuals quickly, increasing awareness of the company and creating a market base to sell other products along the same line.
 "It's the ultimate promotion -- it's free!" Thomas said. "Our products are of the highest quality and they work!
 "The self-help industry over the past few years has been bombarded with poor quality products that eroded the positive image self-help should have. The point behind this free offer is to get the self-help tapes out there and let the user see how well the product works.
 "It is rewarding to promote products that enable people to help improve themselves," Thomas said. "The positive response from our customers has been overwhelming."
 "I received your Stop-Smoking tape and 15 days later, smoked my last cigarette," claimed Vici Bowling of North Carolina who also stated that she had smoked for 23 years.
 Each audio tape plays easy-listening music; listeners will hear no spoken words. Simply let the subliminal tape become background music and go about daily activities -- it's that easy, no special attention is required.
 Subliminal suggestions contained underneath the music act as whispers to the subconscious mind helping to make improvements. Each tape lists the subliminal suggestions in detail assuring the user total disclosure of what is embedded within the music.
 The five self-help tapes available are: Weight Loss, Stop-Smoking, Reduce Stress, High Energy, and Building Confidence. Each subliminal tape, which retails for $19.95, includes a continuous play 60-minute audio cassette with instruction guide.
 "This promotion should alleviate any doubts of subliminal self-help skeptics," Thomas said.
 The first 100,000 requests can obtain a free tape of their choice. A charge of $3.95 is required for shipping and handling.
 Only one tape request will be granted per person; all requests must be mailed in with a check or money order for $3.95 to: Natural Advantage, Inc., 1000 S. Woodward, Ste. 105, Dept. 37, Birmingham, MI 48009-6729.
 -0- 7/28/93
 /CONTACT: Mark Thomas of Natural Advantage, 313-258-7799/


CO: Natural Advantage, Inc. ST: Michigan IN: SU:

RC-AW -- FLFNS1 -- 6555 07/28/93 07:33 EDT
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Publication:PR Newswire
Date:Jul 28, 1993
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