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NATURADE AND LEVLAD AGREE TO MERGE -- CREATING ONE OF THE NATION'S LARGEST INDEPENDENT NATURAL HEALTH AND BEAUTY PRODUCTS COMPANIES

 PARAMOUNT, Calif., Nov. 15 /PRNewswire/ -- Naturade Inc. (OTC "Pink Sheets") and Levlad Inc. (Chatsworth, Calif.), operating as Nature's Gate, announced today that they have reached an agreement in principle whereby the two companies would merge. Under the agreement in principle, Naturade Products Inc. and Levlad Inc. would operate as wholly owned subsidiaries of Naturade Inc. Naturade Inc. and Levlad Inc., if the merger is consummated, would form one of the largest independent manufacturers and distributors of natural health and beauty products in America. Naturade Inc. brings to the proposed merger over 65 years of history and substantial international experience and Levlad has an outstanding reputation as a manufacturer of a wide range of health and beauty formulations. The merger, if consummated, could result in significant economies of scale and enhanced financial strength for both companies.
 The merger is subject to negotiation of final documentation and shareholder approval, and is expected to close in the first quarter of 1994.
 Naturade manufactures and distributes a variety of health-related products including vitamins, nutritional supplements and skin and hair care products. Naturade Inc. recently introduced an innovative line of all natural cold and cough formulations including herbal sinus relief, herbal throat lozenges, nasal spray and cold allergy formula designed for sufferers seeking relief during the cold and flu season without the side effects of medicated products. Naturade continues to expand its distribution of products in the domestic and international markets through recent agreements to expand its international distribution to include Canada and Germany and through an agreement whereby its products will be distributed to base exchanges operated by the armed services. Finally, Naturade anticipates the introduction, in 1994, of several new products, including a unique line of nutritional formulas.
 Levlad Inc. is a manufacturer and formulator of health and beauty care products specializing in skin and hair care items. Levlad is finalizing its 1994 introductions of 15 new or line extensions to its Nature's Gate line. Included in those introductions will be several innovative point-of-sale pieces. Levlad's private label marketing department indicated that it has received approval on nine new products from the largest specialty retailer in the United States. This, coupled with the introduction of a new skin care line for actress Loni Anderson, provides for a strong private label sales base for Levlad.
 -0- 11/15/93 R
 /CONTACT: Allan Schulman, president, of Naturade, 310-531-8120; or Richard Peck, VP, of Levlad, 818-882-2951/


CO: Naturade Inc.; Levlad Inc. ST: California IN: HEA SU: TNM

NY-JL -- LA039R -- 5701 11/17/93 16:58 EST
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Publication:PR Newswire
Date:Nov 17, 1993
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